A data profile of the people who buy, follow and care about Pajamas in Spain — modelled from more than twelve digital signal sources. Pajamas has an estimated audience of 3,127,078 people in Spain.
The average Pajamas fan in Spain is 43.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Sports bra, Nightwear, Panties, with strongest over-indexing on Sports bra (29.1× the country average).
Demographically, the Pajamas audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pajamas fan in Spain is more female, around 43.2 years old, with strong Creativity tendencies and a notable affinity for Sports bra.
The key figures that characterise the Pajamas profile in Spain.
81.0% are female, 19.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 81.0% |
| Male | 19.0% |
| Average age | 43.2 |
| Estimated audience size | 3,127,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Pajamas audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 4.4% |
| India | 4.3% |
Where the Pajamas audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.68× | |
| 02 | Community of Madrid | ~600K | 1.20× | |
| 03 | Comunidad Valenciana | ~400K | 1.19× | |
| 04 | Balearic Islands | ~90K | 1.08× | |
| 05 | La Rioja | ~20K | 1.06× | |
| 06 | Andalusia | ~600K | 1.03× | |
| 07 | Canary Islands | ~200K | 1.03× | |
| 08 | Region of Murcia | ~100K | 0.99× | |
| 09 | Aragon | ~80K | 0.98× | |
| 10 | Navarre | ~40K | 0.98× | |
| 11 | Cantabria | ~40K | 0.98× | |
| 12 | Principality of Asturias | ~70K | 0.96× | |
| 13 | Extremadura | ~60K | 0.96× | |
| 14 | Castilla-La Mancha | ~100K | 0.92× | |
| 15 | Galicia | ~100K | 0.91× | |
| 16 | Castile and León | ~100K | 0.91× | |
| 17 | Basque Autonomous Country | ~100K | 0.91× |
The strongest cross-interests of the Pajamas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Underwire bra | Fashion & Accessoires | 36.52× | ||
| 02 | Underpants | Fashion & Accessoires | 32.61× | ||
| 03 | Sports bra | Fashion & Accessoires | 29.10× | ||
| 04 | Nightwear | Fashion & Accessoires | 15.55× | ||
| 05 | Bodysuit | Fashion & Accessoires | 13.65× | ||
| 06 | Tights | Fashion & Accessoires | 12.07× | ||
| 07 | Lace | Fashion & Accessoires | 10.32× | ||
| 08 | One-piece swimsuit | Fashion & Accessoires | 10.07× | ||
| 09 | Waist | Health | 10.01× | ||
| 10 | Hosiery | Fashion & Accessoires | 9.92× | ||
| 11 | Panties | Fashion & Accessoires | 9.61× | ||
| 12 | Tankini | Fashion & Accessoires | 9.42× | ||
| 13 | Intimissimi | Fashion & Accessoires | 5.43× | ||
| 14 | Oysho | Fashion & Accessoires | 5.25× | ||
| 15 | women'secret | Fashion & Accessoires | 4.94× | ||
| 16 | Moda Feminina | Fashion & Accessoires | 4.84× | ||
| 17 | Lingerie | Fashion & Accessoires | 4.20× | ||
| 18 | Swimsuit | Fashion & Accessoires | 4.05× | ||
| 19 | Stradivarius | Shopping | 3.98× | ||
| 20 | Skirt | Fashion & Accessoires | 3.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.66× | |
| Price Sensitivity | PREMIUM | 1.59× | |
| Early Adopter Mentality | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.79× |
Pajamas has an estimated audience of 3,127,078 people in Spain, concentrated in Catalonia and Andalusia.
81.0% of Pajamas fans are female, 19.0% are male, with an average age of 43.2 years.
Pajamas fans show strongest brand affinity for Sports bra (29.1×), Nightwear (15.55×), and Panties (9.61×) over the country average.
Pajamas fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pajamas itself, the audience over-indexes on Nightwear (15.55×), Panties (9.61×), Lace (10.32×), and Tights (12.07×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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