A data profile of the people who buy, follow and care about Motherhood in Poland — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 5,941,800 people in Poland.
Motherhood has an estimated audience of 5,941,800 people in Poland. 78.1% are female, 21.9% are male, average age 40.3. Top brand affinities: Children's clothing, OLX, Child care, Kindergarten, RMF FM.
Top brand affinities include Children's clothing, OLX, Child care, with strongest over-indexing on Children's clothing (1.53× the country average).
Demographically, the Motherhood audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Motherhood fan in Poland is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Motherhood profile in Poland.
78.1% are female, 21.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.3 |
| Estimated audience size | 5,941,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Motherhood audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 3.07× | ||
| 02 | Love & Sex | Kids & Family | 2.25× | ||
| 03 | Demi Moore | Movies & TV | 1.80× | ||
| 04 | Child care | Kids & Family | 1.69× | ||
| 05 | C&A | Shopping | 1.62× | ||
| 06 | OLX | Shopping | 1.56× | ||
| 07 | Pedicure | Beauty & Wellness | 1.56× | ||
| 08 | Pajamas | Fashion & Accessoires | 1.55× | ||
| 09 | Radio Eska | Music & Radio | 1.55× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 11 | RMF FM | Music & Radio | 1.53× | ||
| 12 | Manicure | Beauty & Wellness | 1.53× | ||
| 13 | Cupcake | Food & Beverages | 1.53× | ||
| 14 | Catering | Food & Beverages | 1.52× | ||
| 15 | Artificial nails | Beauty & Wellness | 1.52× | ||
| 16 | Keratin | Beauty & Wellness | 1.52× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.51× | ||
| 18 | Bricomarché | Home & Garden | 1.51× | ||
| 19 | Intimissimi | Fashion & Accessoires | 1.51× | ||
| 20 | Kindergarten | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.31× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.94× | |
| Early Adopter Mentality | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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