A data profile of the people who buy, follow and care about Intimissimi in Poland — modelled from more than twelve digital signal sources. Intimissimi has an estimated audience of 1,743,643 people in Poland.
Intimissimi has an estimated audience of 1,743,643 people in Poland. 78.8% are female, 21.2% are male, average age 34.4. Top brand affinities: Lidl, Women's clothing, Pepco, Rossmann, Castorama.
Top brand affinities include Lidl, Women's clothing, Pepco, with strongest over-indexing on Lidl (1.72× the country average).
Demographically, the Intimissimi audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Intimissimi fan in Poland is more female, around 34.4 years old, with strong Individualism tendencies and a notable affinity for Lidl.
The key figures that characterise the Intimissimi profile in Poland.
78.8% are female, 21.2% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 34.4 |
| Estimated audience size | 1,743,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 8% |
The strongest cross-interests of the Intimissimi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rossmann | Shopping | 2.08× | ||
| 02 | Sephora | Shopping | 1.89× | ||
| 03 | Pedicure | Beauty & Wellness | 1.87× | ||
| 04 | Stradivarius | Shopping | 1.80× | ||
| 05 | Lidl | Shopping | 1.72× | ||
| 06 | Lingerie | Fashion & Accessoires | 1.72× | ||
| 07 | Skirt | Fashion & Accessoires | 1.68× | ||
| 08 | Zara | Shopping | 1.67× | ||
| 09 | Pepco | Fashion & Accessoires | 1.66× | ||
| 10 | PUDELEK | News | 1.66× | ||
| 11 | Empik | Shopping | 1.64× | ||
| 12 | Blouse | Fashion & Accessoires | 1.63× | ||
| 13 | H&M | Shopping | 1.62× | ||
| 14 | Castorama | Shopping | 1.60× | ||
| 15 | Leroy Merlin | Shopping | 1.58× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.55× | ||
| 17 | Infant | Kids & Family | 1.53× | ||
| 18 | Dresses | Fashion & Accessoires | 1.52× | ||
| 19 | Motherhood | Kids & Family | 1.51× | ||
| 20 | OLX | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.78× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Quality Awareness | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Intimissimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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