Rascasse Audience Intelligence

Motherhood Audience in Colombia

A data profile of the people who buy, follow and care about Motherhood in Colombia — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 6,595,286 people in Colombia.

#66among Topic in Colombia
#4in Kids & Family

Motherhood has an estimated audience of 6,595,286 people in Colombia. 63.8% are female, 36.2% are male, average age 36.3.

Demographically, the Motherhood audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Extroversion.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Motherhood profile in Colombia.

Audience size
6.6M
in Colombia
Gender
63.8%♀
36.2% male
Age
36.3
average years
Country rank
#100
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motherhood fans

63.8% are female, 36.2% are male, average age 36.3.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Motherhood audience in Colombia
MetricValue
Female63.8%
Male36.2%
Average age36.3
Estimated audience size6,595,286
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Motherhood audience in Colombia
Age bracketShare%
16-1925%
20-2924%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Motherhood audience comes from Colombia.

Worldwide audience distribution share by country for Motherhood
CountryShare
United States20.8%
Brazil5.0%
Japan4.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motherhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motherhood audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.11×
ExtroversionTHRILL1.10×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motherhood audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Luxury OrientationPREMIUM0.92×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Colombia

See Motherhood audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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