A data profile of the people who buy, follow and care about Cupcake in Poland — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 1,339,821 people in Poland.
Cupcake has an estimated audience of 1,339,821 people in Poland. 82.0% are female, 18.0% are male, average age 39.4. Top brand affinities: Icing (food), Pastry, Cream, Culinary art, Food.
Top brand affinities include Icing (food), Pastry, Cream, with strongest over-indexing on Icing (food) (11.57× the country average).
Demographically, the Cupcake audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Cupcake fan in Poland is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Icing (food).
The key figures that characterise the Cupcake profile in Poland.
82.0% are female, 18.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 39.4 |
| Estimated audience size | 1,339,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Cupcake audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Icing (food) | Food & Beverages | 11.57× | ||
| 02 | Birthday cake | Food & Beverages | 7.22× | ||
| 03 | Chocolate cake | Food & Beverages | 7.01× | ||
| 04 | Cream | Food & Beverages | 6.85× | ||
| 05 | Cake decorating | Food & Beverages | 6.18× | ||
| 06 | Pastry | Food & Beverages | 5.18× | ||
| 07 | Culinary art | Arts & Culture | 4.94× | ||
| 08 | Oven | Home & Garden | 4.29× | ||
| 09 | Cookie | Food & Beverages | 3.89× | ||
| 10 | Smyk | Shopping | 2.87× | ||
| 11 | Cake | Food & Beverages | 2.69× | ||
| 12 | Skirt | Fashion & Accessoires | 2.21× | ||
| 13 | Blouse | Fashion & Accessoires | 2.01× | ||
| 14 | Kitchen | Home & Garden | 1.92× | ||
| 15 | Castorama | Shopping | 1.75× | ||
| 16 | Food | Food & Beverages | 1.62× | ||
| 17 | Auchan | Shopping | 1.61× | ||
| 18 | Kaufland | Shopping | 1.61× | ||
| 19 | Pepco | Fashion & Accessoires | 1.60× | ||
| 20 | Garden | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.30× | |
| Need for Security | CONSERVATISM | 1.70× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Quality Awareness | PREMIUM | 0.67× | |
| Patriotism | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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