Rascasse Audience Intelligence

Cappuccino Audience in Indonesia

A data profile of the people who buy, follow and care about Cappuccino in Indonesia — modelled from more than twelve digital signal sources. Cappuccino has an estimated audience of 3,685,124 people in Indonesia.

#8among Beverage in Indonesia
#374among Topic in Indonesia
#54in Food & Beverages

The average Cappuccino fan in Indonesia is 33.1 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Iced coffee, Espresso, Specialty coffee, with strongest over-indexing on Iced coffee (3.62× the country average).

Demographically, the Cappuccino audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Cappuccino fan in Indonesia is balanced, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Iced coffee.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cappuccino profile in Indonesia.

Audience size
3.7M
in Indonesia
Gender
54.8%♀
45.2% male
Age
33.1
average years
Country rank
#505
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cappuccino fans

54.8% are female, 45.2% are male, average age 33.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Cappuccino audience in Indonesia
MetricValue
Female54.8%
Male45.2%
Average age33.1
Estimated audience size3,685,124
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Cappuccino audience in Indonesia
Age bracketShare%
16-1925%
20-2936%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Cappuccino audience comes from Indonesia.

Worldwide audience distribution share by country for Cappuccino
CountryShare
United States13.3%
Japan10.1%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cappuccino audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Cappuccino fans by region: top regions in Indonesia
#RegionReachAffinity×
01North Sumatra~300K1.51×
02Bali~100K1.50×
03West Sumatra~80K1.32×
04Riau~100K1.30×
05Riau Islands~50K1.21×
06Bengkulu~30K1.14×
07West Kalimantan~60K1.12×
08Aceh~60K1.12×
09Jambi~50K1.12×
10Central Sulawesi~40K1.10×
11Gorontalo (disambiguation)(2)~20K1.10×
12Bangka-Belitung Islands~20K1.07×
13Central Kalimantan~30K1.04×
14North Maluku~10K1.04×
15North Kalimantan~10K1.04×
16Southeast Sulawesi~30K1.03×
17West Sulawesi~20K1.01×
18South Sulawesi~100K1.00×
19South Sumatra~90K1.00×
20South Kalimantan~50K0.95×
21East Kalimantan~50K0.91×
22North Sulawesi~40K0.91×
23West Papua~10K0.90×
24West Nusa Tenggara~40K0.89×
25Special Region of Yogyakarta~50K0.88×
26Papua (province)~20K0.87×
27Maluku~10K0.83×
28East Java~300K0.80×
29Jakarta~200K0.80×
30Central Java~300K0.77×
31Lampung~60K0.76×
32East Nusa Tenggara~30K0.75×
33Banten~100K0.72×
34West Java~400K0.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cappuccino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cappuccino audience
#·InterestCategoryAffinity×
01Arabic coffeeFood & Beverages4.50×
02Coffee cultureFood & Beverages4.04×
03LatteFood & Beverages3.69×
04Iced coffeeFood & Beverages3.62×
05Specialty coffeeFood & Beverages3.61×
06EspressoFood & Beverages3.60×
07Coffee roastingFood & Beverages3.28×
08NescaféFood & Beverages3.24×
09Espresso machineHome & Garden3.23×
10Coffee beanFood & Beverages3.10×
11Coffee preparationHome & Garden3.01×
12Delivery orderFood & Beverages2.54×
13Italian cuisineFood & Beverages2.46×
14StarbucksFood & Beverages2.29×
15Online food orderingFood & Beverages2.14×
16BrunchFood & Beverages2.04×
17Local foodFood & Beverages1.85×
18MilkFood & Beverages1.81×
19IndomaretFood & Beverages1.59×
20TeaFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cappuccino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cappuccino audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.02×
Need for SecurityCONSERVATISM1.94×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cappuccino audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
TravellingTHRILL0.87×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cappuccino have in Indonesia?

Cappuccino has an estimated audience of 3,685,124 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Cappuccino fans?

54.8% of Cappuccino fans are female, 45.2% are male, with an average age of 33.1 years.

03

Which brands do Cappuccino fans like most?

Cappuccino fans show strongest brand affinity for Iced coffee (3.62×), Espresso (3.6×), and Specialty coffee (3.61×) over the country average.

04

Where do Cappuccino fans live in Indonesia?

Cappuccino fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cappuccino fans also like?

Beyond Cappuccino itself, the audience over-indexes on Espresso (3.6×), Specialty coffee (3.61×), Coffee bean (3.1×), and Arabic coffee (4.5×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Indonesia

See Cappuccino audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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