Rascasse Audience Intelligence

Specialty coffee Audience in Indonesia

A data profile of the people who buy, follow and care about Specialty coffee in Indonesia — modelled from more than twelve digital signal sources. Specialty coffee has an estimated audience of 3,237,210 people in Indonesia.

#9among Beverage in Indonesia
#455among Topic in Indonesia
#66in Food & Beverages

The average Specialty coffee fan in Indonesia is 32.8 years old, balanced, and lives primarily in Bali.

The audience is concentrated in Bali, Jakarta, West Java.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Specialty coffee profile in Indonesia.

Audience size
3.2M
in Indonesia
Gender
53.8%♀
46.2% male
Age
32.8
average years
Country rank
#616
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Specialty coffee fans

53.8% are female, 46.2% are male, average age 32.8.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Specialty coffee audience in Indonesia
MetricValue
Female53.8%
Male46.2%
Average age32.8
Estimated audience size3,237,210
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Specialty coffee audience in Indonesia
Age bracketShare%
16-1926%
20-2937%
30-3919%
40-4911%
50+8%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Specialty coffee audience comes from Indonesia.

Worldwide audience distribution share by country for Specialty coffee
CountryShare
United States15.5%
Japan8.7%
Indonesia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Specialty coffee audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Specialty coffee fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~900K14.63×
02West Nusa Tenggara~100K2.50×
03Special Region of Yogyakarta~80K1.39×
04Jakarta~400K1.36×
05West Papua~10K0.99×
06West Sulawesi~10K0.97×
07North Kalimantan~10K0.97×
08Bangka-Belitung Islands~20K0.96×
09Gorontalo (disambiguation)(2)~10K0.96×
10North Maluku~10K0.96×
11Banten~100K0.95×
12Bengkulu~20K0.95×
13Papua (province)~20K0.95×
14Maluku~10K0.95×
15East Nusa Tenggara~30K0.93×
16Southeast Sulawesi~20K0.93×
17Jambi~30K0.92×
18Central Sulawesi~30K0.92×
19Central Kalimantan~20K0.92×
20North Sulawesi~30K0.91×
21Aceh~40K0.90×
22Lampung~60K0.88×
23Riau~70K0.86×
24West Sumatra~50K0.86×
25South Kalimantan~40K0.86×
26Riau Islands~30K0.86×
27South Sumatra~70K0.84×
28West Kalimantan~40K0.84×
29East Kalimantan~40K0.83×
30South Sulawesi~70K0.76×
31North Sumatra~100K0.71×
32East Java~200K0.66×
33Central Java~200K0.58×
34West Java~300K0.53×
Appendix

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More Beverage audiences in Indonesia

See Specialty coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Specialty coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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