A data profile of the people who buy, follow and care about Coffee preparation in Indonesia — modelled from more than twelve digital signal sources. Coffee preparation has an estimated audience of 2,687,593 people in Indonesia.
Coffee preparation has an estimated audience of 2,687,593 people in Indonesia. 53.2% are female, 46.8% are male, average age 32.6. Top brand affinities: Slot machine, WhatsApp, Online poker, Espresso, FC Bayern Munich.
Top brand affinities include Slot machine, WhatsApp, Online poker, with strongest over-indexing on Slot machine (3.72× the country average).
Demographically, the Coffee preparation audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Coffee preparation fan in Indonesia is balanced, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slot machine.
The key figures that characterise the Coffee preparation profile in Indonesia.
53.2% are female, 46.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 32.6 |
| Estimated audience size | 2,687,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 37% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Coffee preparation audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 6.8% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Coffee preparation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 4.32× | ||
| 02 | Mobile gambling | Games | 4.27× | ||
| 03 | Slot machine | Games | 3.72× | ||
| 04 | Espresso | Food & Beverages | 3.43× | ||
| 05 | Online poker | Games | 3.20× | ||
| 06 | Cappuccino | Food & Beverages | 3.01× | ||
| 07 | Massively multiplayer online games | Games | 2.58× | ||
| 08 | Charity and causes | Business & Career | 2.41× | ||
| 09 | Family car | Cars & Mobility | 2.38× | ||
| 10 | Travel Blogger | Travel & Leisure | 2.33× | ||
| 11 | Traveloka | Travel & Leisure | 2.12× | ||
| 12 | Internet & Social Media | 2.08× | |||
| 13 | Pizza | Food & Beverages | 2.03× | ||
| 14 | FamilyMart | Shopping | 2.02× | ||
| 15 | Online food ordering | Food & Beverages | 1.94× | ||
| 16 | KFC | Food & Beverages | 1.83× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.69× | ||
| 18 | Business class | Travel & Leisure | 1.68× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.67× | ||
| 20 | Milk | Food & Beverages | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.97× | |
| Quality Awareness | PREMIUM | 1.73× | |
| Career Orientation | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.37× | |
| Creativity | OPEN | 0.63× | |
| Spirituality | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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