A data profile of the people who buy, follow and care about Coffee preparation in Australia — modelled from more than twelve digital signal sources. Coffee preparation has an estimated audience of 2,034,557 people in Australia.
Coffee preparation has an estimated audience of 2,034,557 people in Australia. 60.6% are female, 39.4% are male, average age 44.2. Top brand affinities: Non-alcoholic beverage, Cappuccino, Espresso, Aldi, Peter Alexander.
Top brand affinities include Non-alcoholic beverage, Cappuccino, Espresso, with strongest over-indexing on Non-alcoholic beverage (6.81× the country average).
Demographically, the Coffee preparation audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Coffee preparation fan in Australia is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Coffee preparation profile in Australia.
60.6% are female, 39.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 44.2 |
| Estimated audience size | 2,034,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Coffee preparation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 6.8% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Coffee preparation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 6.81× | ||
| 02 | Coffee roasting | Food & Beverages | 4.85× | ||
| 03 | Cappuccino | Food & Beverages | 3.83× | ||
| 04 | Caffeine | Food & Beverages | 3.44× | ||
| 05 | Espresso | Food & Beverages | 2.87× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.72× | ||
| 07 | Herbalism | Health | 2.46× | ||
| 08 | Online food ordering | Food & Beverages | 2.43× | ||
| 09 | TK Maxx | Shopping | 2.38× | ||
| 10 | Wikipedia | Internet & Social Media | 2.10× | ||
| 11 | Local food | Food & Beverages | 2.03× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.83× | ||
| 13 | Peter Alexander | Music & Radio | 1.80× | ||
| 14 | Luxury real estate | Business & Career | 1.80× | ||
| 15 | Kitchenware | Home & Garden | 1.78× | ||
| 16 | Aldi | Shopping | 1.77× | ||
| 17 | Innovation | Business & Career | 1.67× | ||
| 18 | Uniqlo | Shopping | 1.54× | ||
| 19 | Organic farming | Food & Beverages | 1.54× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| Design Affinity | PREMIUM | 1.58× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.81× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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