Rascasse Audience Intelligence

Brunch Audience in Indonesia

A data profile of the people who buy, follow and care about Brunch in Indonesia — modelled from more than twelve digital signal sources. Brunch has an estimated audience of 3,380,147 people in Indonesia.

#427among Topic in Indonesia
#61in Food & Beverages

The average Brunch fan in Indonesia is 32.7 years old, more female, and lives primarily in Bali.

The audience is concentrated in Bali, Jakarta, West Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Brunch profile in Indonesia.

Audience size
3.4M
in Indonesia
Gender
56.2%♀
43.8% male
Age
32.7
average years
Country rank
#577
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brunch fans

56.2% are female, 43.8% are male, average age 32.7.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Brunch audience in Indonesia
MetricValue
Female56.2%
Male43.8%
Average age32.7
Estimated audience size3,380,147
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Brunch audience in Indonesia
Age bracketShare%
16-1927%
20-2935%
30-3919%
40-4911%
50+8%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Brunch audience comes from Indonesia.

Worldwide audience distribution share by country for Brunch
CountryShare
United States15.7%
Japan11.8%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brunch audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Brunch fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~1M16.20×
02West Nusa Tenggara~200K5.00×
03Jakarta~400K1.32×
04East Nusa Tenggara~40K1.15×
05West Papua~10K0.93×
06Special Region of Yogyakarta~50K0.92×
07West Sulawesi~10K0.91×
08North Maluku~10K0.90×
09Gorontalo (disambiguation)(2)~10K0.89×
10Maluku~10K0.87×
11North Kalimantan~9K0.87×
12Papua (province)~20K0.85×
13Bengkulu~20K0.84×
14Bangka-Belitung Islands~10K0.84×
15Southeast Sulawesi~20K0.80×
16Central Sulawesi~20K0.77×
17Riau Islands~30K0.73×
18Central Kalimantan~20K0.73×
19Jambi~30K0.71×
20North Sulawesi~30K0.71×
21Banten~90K0.67×
22Aceh~30K0.66×
23East Kalimantan~30K0.62×
24West Kalimantan~30K0.62×
25South Kalimantan~30K0.62×
26West Sumatra~30K0.60×
27East Java~200K0.57×
28Lampung~40K0.57×
29Riau~40K0.55×
30South Sumatra~40K0.54×
31South Sulawesi~50K0.51×
32North Sumatra~80K0.47×
33Central Java~100K0.46×
34West Java~200K0.41×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Brunch audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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