A data profile of the people who buy, follow and care about Brunch in France — modelled from more than twelve digital signal sources. Brunch has an estimated audience of 2,573,721 people in France.
The average Brunch fan in France is 39.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Heptathlon, Beer festival, Middle-distance running, with strongest over-indexing on Heptathlon (17.96× the country average).
Demographically, the Brunch audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Brunch fan in France is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Heptathlon.
The key figures that characterise the Brunch profile in France.
64.8% are female, 35.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 39.9 |
| Estimated audience size | 2,573,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Brunch audience comes from France.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 11.8% |
| China | 6.5% |
Where the Brunch audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.12× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.50× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.28× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.16× | |
| 05 | Occitanie | ~300K | 1.13× | |
| 06 | Grand Est | ~200K | 0.99× | |
| 07 | Pays de la Loire | ~100K | 0.88× | |
| 08 | Brittany | ~90K | 0.75× | |
| 09 | Normandy | ~90K | 0.70× | |
| 10 | Hauts-de-France | ~200K | 0.69× | |
| 11 | Centre-Val de Loire | ~70K | 0.68× | |
| 12 | Bourgogne-Franche-Comté | ~70K | 0.65× | |
| 13 | Corsica | ~7K | 0.56× |
The strongest cross-interests of the Brunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 3000 metres | Sports | 18.49× | ||
| 02 | Heptathlon | Sports | 17.96× | ||
| 03 | Mic (media company) | Internet & Social Media | 17.96× | ||
| 04 | High jump | Sports | 15.71× | ||
| 05 | Beer festival | Food & Beverages | 14.29× | ||
| 06 | Middle-distance running | Sports | 11.43× | ||
| 07 | Sunday Brunch | Kids & Family | 9.23× | ||
| 08 | Cooking show | Food & Beverages | 6.70× | ||
| 09 | Breakfast | Food & Beverages | 4.80× | ||
| 10 | Local food | Food & Beverages | 3.57× | ||
| 11 | Beverages | Food & Beverages | 2.03× | ||
| 12 | Sports | Sports | 1.90× | ||
| 13 | Home and garden | Home & Garden | 1.87× | ||
| 14 | France | Travel & Leisure | 1.83× | ||
| 15 | Design | Home & Garden | 1.73× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.72× | ||
| 17 | Food | Food & Beverages | 1.60× | ||
| 18 | Fitness and wellness | Sports | 1.60× | ||
| 19 | Music | Business & Career | 1.54× | ||
| 20 | Entertainment | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.13× | |
| Urban Lifestyle | OPEN | 2.01× | |
| Healthy Lifestyle | BALANCE | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.96× | |
| Social Media Usage | JOY | 0.97× |
Brunch has an estimated audience of 2,573,721 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
64.8% of Brunch fans are female, 35.2% are male, with an average age of 39.9 years.
Brunch fans show strongest brand affinity for Heptathlon (17.96×), Beer festival (14.29×), and Middle-distance running (11.43×) over the country average.
Brunch fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Brunch itself, the audience over-indexes on Beer festival (14.29×), Middle-distance running (11.43×), Sports (1.9×), and 3000 metres (18.49×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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