A data profile of the people who buy, follow and care about Indomaret in Indonesia — modelled from more than twelve digital signal sources. Indomaret has an estimated audience of 6,272,777 people in Indonesia.
Indomaret has an estimated audience of 6,272,777 people in Indonesia. 56.1% are female, 43.9% are male, average age 33.2. Top brand affinities: Convenience store, Kebaya, Milk, Supermarket, Hypermarket.
Top brand affinities include Convenience store, Kebaya, Milk, with strongest over-indexing on Convenience store (2.57× the country average).
Demographically, the Indomaret audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Indomaret fan in Indonesia is more female, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience store.
The key figures that characterise the Indomaret profile in Indonesia.
56.1% are female, 43.9% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.2 |
| Estimated audience size | 6,272,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Indomaret audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 92.6% |
| Malaysia | 2.1% |
| United States | 1.3% |
The strongest cross-interests of the Indomaret audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour | Shopping | 3.03× | ||
| 02 | Convenience store | Food & Beverages | 2.57× | ||
| 03 | Hypermarket | Shopping | 2.38× | ||
| 04 | Innovation | Business & Career | 2.21× | ||
| 05 | Allkpop | Music & Radio | 2.11× | ||
| 06 | Maybank | Business & Career | 2.04× | ||
| 07 | Bank Negara Indonesia | Business & Career | 2.03× | ||
| 08 | Lottery | Games | 2.00× | ||
| 09 | Department store | Shopping | 1.93× | ||
| 10 | Kebaya | Fashion & Accessoires | 1.87× | ||
| 11 | Milk | Food & Beverages | 1.87× | ||
| 12 | Scholarship | Kids & Family | 1.87× | ||
| 13 | Supermarket | Shopping | 1.84× | ||
| 14 | Internet & Social Media | 1.80× | |||
| 15 | Retail banking | Business & Career | 1.77× | ||
| 16 | Garuda Indonesia | Travel & Leisure | 1.75× | ||
| 17 | Modern architecture | Arts & Culture | 1.67× | ||
| 18 | Scooters | Cars & Mobility | 1.60× | ||
| 19 | Cappuccino | Food & Beverages | 1.59× | ||
| 20 | Cashback reward program | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Tradition | CONSERVATISM | 1.47× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Pet Ownership | JOY | 0.73× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Indomaret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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