A data profile of the people who buy, follow and care about Supermarket in Indonesia — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 5,064,624 people in Indonesia.
The average Supermarket fan in Indonesia is 34.1 years old, more female, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, Jakarta.
Top brand affinities include Alfamart, Indomaret, Convenience store, with strongest over-indexing on Alfamart (2.24× the country average).
Demographically, the Supermarket audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Supermarket fan in Indonesia is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Alfamart.
The key figures that characterise the Supermarket profile in Indonesia.
55.6% are female, 44.4% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 34.1 |
| Estimated audience size | 5,064,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 35% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Supermarket audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~1M | 10.88× | |
| 02 | West Nusa Tenggara | ~200K | 3.14× | |
| 03 | Gorontalo (disambiguation)(2) | ~30K | 1.59× | |
| 04 | East Nusa Tenggara | ~70K | 1.28× | |
| 05 | Riau Islands | ~50K | 0.97× | |
| 06 | Jakarta | ~400K | 0.96× | |
| 07 | Special Region of Yogyakarta | ~70K | 0.85× | |
| 08 | Bangka-Belitung Islands | ~20K | 0.72× | |
| 09 | Banten | ~100K | 0.71× | |
| 10 | West Sulawesi | ~10K | 0.70× | |
| 11 | East Java | ~400K | 0.68× | |
| 12 | North Sumatra | ~200K | 0.64× | |
| 13 | South Kalimantan | ~40K | 0.64× | |
| 14 | North Kalimantan | ~10K | 0.63× | |
| 15 | West Papua | ~10K | 0.62× | |
| 16 | West Sumatra | ~50K | 0.60× | |
| 17 | East Kalimantan | ~50K | 0.59× | |
| 18 | South Sulawesi | ~90K | 0.58× | |
| 19 | Central Kalimantan | ~20K | 0.58× | |
| 20 | West Kalimantan | ~40K | 0.57× | |
| 21 | Southeast Sulawesi | ~20K | 0.57× | |
| 22 | Maluku | ~10K | 0.57× | |
| 23 | Papua (province) | ~20K | 0.56× | |
| 24 | Central Sulawesi | ~30K | 0.55× | |
| 25 | Central Java | ~200K | 0.51× | |
| 26 | Lampung | ~50K | 0.51× | |
| 27 | North Sulawesi | ~30K | 0.51× | |
| 28 | North Maluku | ~9K | 0.51× | |
| 29 | West Java | ~400K | 0.50× | |
| 30 | Riau | ~60K | 0.49× | |
| 31 | South Sumatra | ~60K | 0.48× | |
| 32 | Jambi | ~30K | 0.48× | |
| 33 | Bengkulu | ~20K | 0.47× | |
| 34 | Aceh | ~30K | 0.40× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concealer | Beauty & Wellness | 2.73× | ||
| 02 | Online grocer | Shopping | 2.61× | ||
| 03 | BB cream | Beauty & Wellness | 2.40× | ||
| 04 | Alfamart | Food & Beverages | 2.24× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 2.13× | ||
| 06 | Baby powder | Kids & Family | 2.09× | ||
| 07 | Web fiction | Literature | 2.06× | ||
| 08 | Infant bodysuit | Kids & Family | 2.01× | ||
| 09 | Convenience store | Food & Beverages | 1.96× | ||
| 10 | Grocery store | Food & Beverages | 1.95× | ||
| 11 | Infant clothing | Kids & Family | 1.94× | ||
| 12 | Indomaret | Food & Beverages | 1.84× | ||
| 13 | Tunic | Fashion & Accessoires | 1.84× | ||
| 14 | Hypermarket | Shopping | 1.83× | ||
| 15 | Pajamas | Fashion & Accessoires | 1.75× | ||
| 16 | Breastfeeding | Kids & Family | 1.72× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.68× | ||
| 18 | Toddler | Kids & Family | 1.61× | ||
| 19 | Sunscreen | Beauty & Wellness | 1.57× | ||
| 20 | Skirt | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.08× | |
| Risk Appetite | THRILL | 0.99× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.55× | |
| Design Affinity | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.73× |
Supermarket has an estimated audience of 5,064,624 people in Indonesia, concentrated in Bali and West Java.
55.6% of Supermarket fans are female, 44.4% are male, with an average age of 34.1 years.
Supermarket fans show strongest brand affinity for Alfamart (2.24×), Indomaret (1.84×), and Convenience store (1.96×) over the country average.
Supermarket fans in Indonesia are most concentrated in Bali (reach ~1M), West Java (reach ~400K), and Jakarta (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Indomaret (1.84×), Convenience store (1.96×), Grocery store (1.95×), and Tunic (1.84×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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