A data profile of the people who buy, follow and care about Supermarket in Colombia — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 3,849,779 people in Colombia.
Supermarket has an estimated audience of 3,849,779 people in Colombia. 58.0% are female, 42.0% are male, average age 38.3. Top brand affinities: Hypermarket, Jumbo (supermarket), Makro, Ravenna, Child development.
Top brand affinities include Hypermarket, Jumbo (supermarket), Makro, with strongest over-indexing on Hypermarket (2.01× the country average).
Demographically, the Supermarket audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Supermarket fan in Colombia is more female, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Supermarket profile in Colombia.
58.0% are female, 42.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 38.3 |
| Estimated audience size | 3,849,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Supermarket audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santa Rita, Paraíba | Travel & Leisure | 2.07× | ||
| 02 | Hypermarket | Shopping | 2.01× | ||
| 03 | Maggi | Food & Beverages | 1.90× | ||
| 04 | Corn starch | Food & Beverages | 1.84× | ||
| 05 | Incentive | Business & Career | 1.79× | ||
| 06 | Tax break | Politics & Society | 1.77× | ||
| 07 | Makro | Food & Beverages | 1.67× | ||
| 08 | Vevey | Travel & Leisure | 1.67× | ||
| 09 | Vaud | Travel & Leisure | 1.65× | ||
| 10 | Child development | Business & Career | 1.64× | ||
| 11 | Satellite Internet access | Technology & Electronics | 1.62× | ||
| 12 | Mic (media company) | Internet & Social Media | 1.56× | ||
| 13 | Kérastase | Beauty & Wellness | 1.56× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.53× | ||
| 15 | Nivea | Beauty & Wellness | 1.53× | ||
| 16 | Alpine (automobile) | Cars & Mobility | 1.53× | ||
| 17 | L'Bel | Shopping | 1.51× | ||
| 18 | Pantene | Beauty & Wellness | 1.51× | ||
| 19 | Hair serum | Beauty & Wellness | 1.51× | ||
| 20 | Ravenna | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.16× | |
| Indulgence | JOY | 1.04× | |
| Creativity | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Individualism | JOY | 0.84× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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