A data profile of the people who buy, follow and care about Hypermarket in Colombia — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 2,450,169 people in Colombia.
Hypermarket has an estimated audience of 2,450,169 people in Colombia. 58.5% are female, 41.5% are male, average age 38.6. Top brand affinities: Homecenter, Discounting, Jumbo (supermarket), Deal of the day, Home Appliances.
Top brand affinities include Homecenter, Discounting, Jumbo (supermarket), with strongest over-indexing on Homecenter (1.6× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Individualism, Creativity.
The typical Hypermarket fan in Colombia is more female, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Homecenter.
The key figures that characterise the Hypermarket profile in Colombia.
58.5% are female, 41.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 38.6 |
| Estimated audience size | 2,450,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Hypermarket audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonisa | Fashion & Accessoires | 2.40× | ||
| 02 | Jumbo (supermarket) | Shopping | 2.19× | ||
| 03 | Department store | Shopping | 1.89× | ||
| 04 | Housekeeping | Travel & Leisure | 1.89× | ||
| 05 | Washing machine | Home & Garden | 1.87× | ||
| 06 | Cleaning | Home & Garden | 1.85× | ||
| 07 | Child care | Kids & Family | 1.79× | ||
| 08 | Grocery store | Food & Beverages | 1.76× | ||
| 09 | Shampoo | Beauty & Wellness | 1.74× | ||
| 10 | Ktronix | Shopping | 1.70× | ||
| 11 | Discounting | Shopping | 1.68× | ||
| 12 | Household | Home & Garden | 1.67× | ||
| 13 | Cleanliness | Home & Garden | 1.67× | ||
| 14 | Deal of the day | Shopping | 1.63× | ||
| 15 | Homecenter | Shopping | 1.60× | ||
| 16 | Gourmet Foods | Food & Beverages | 1.58× | ||
| 17 | Sandal | Fashion & Accessoires | 1.57× | ||
| 18 | Facial | Beauty & Wellness | 1.55× | ||
| 19 | Delivery order | Food & Beverages | 1.54× | ||
| 20 | Home Appliances | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.09× | |
| Creativity | OPEN | 1.08× | |
| Indulgence | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.94× | |
| Patriotism | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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