A data profile of the people who buy, follow and care about Ktronix in Colombia — modelled from more than twelve digital signal sources. Ktronix has an estimated audience of 2,212,842 people in Colombia.
Ktronix has an estimated audience of 2,212,842 people in Colombia. 52.7% are female, 47.3% are male, average age 31.7. Top brand affinities: Microwave oven, Bank account, Debit card, Mobile banking, IKEA.
Top brand affinities include Microwave oven, Bank account, Debit card, with strongest over-indexing on Microwave oven (5.96× the country average).
Demographically, the Ktronix audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Ktronix fan in Colombia is balanced, around 31.7 years old, with strong Family Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Ktronix profile in Colombia.
52.7% are female, 47.3% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 31.7 |
| Estimated audience size | 2,212,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Ktronix audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 86.8% |
| United States | 2.5% |
| Brazil | 2.3% |
The strongest cross-interests of the Ktronix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 5.96× | ||
| 02 | Bank account | Business & Career | 3.49× | ||
| 03 | Laundry detergent | Home & Garden | 3.46× | ||
| 04 | Mobile banking | Business & Career | 3.08× | ||
| 05 | Retail banking | Business & Career | 2.22× | ||
| 06 | IKEA | Home & Garden | 2.20× | ||
| 07 | Mobile payment | Business & Career | 2.13× | ||
| 08 | Smart device | Technology & Electronics | 2.12× | ||
| 09 | Debit card | Business & Career | 2.08× | ||
| 10 | Hardware store | Home & Garden | 1.96× | ||
| 11 | Banco de Bogotá | Business & Career | 1.90× | ||
| 12 | Kitchenware | Home & Garden | 1.90× | ||
| 13 | Renovation | Home & Garden | 1.89× | ||
| 14 | Online banking | Business & Career | 1.88× | ||
| 15 | First class travel | Travel & Leisure | 1.88× | ||
| 16 | Manchester City F.C. | Sports | 1.86× | ||
| 17 | Local food | Food & Beverages | 1.73× | ||
| 18 | Hypermarket | Shopping | 1.70× | ||
| 19 | Nonprofit organization | Politics & Society | 1.66× | ||
| 20 | Online food ordering | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.92× | |
| Career Orientation | POWER | 1.74× | |
| DIY Mentality | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.44× | |
| Tradition | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Ktronix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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