A data profile of the people who buy, follow and care about Household in Colombia — modelled from more than twelve digital signal sources. Household has an estimated audience of 3,666,269 people in Colombia.
Household has an estimated audience of 3,666,269 people in Colombia. 56.6% are female, 43.4% are male, average age 38.4. Top brand affinities: Home Appliances, Kitchenware, Debit card, Banco de Bogotá, IKEA.
Top brand affinities include Home Appliances, Kitchenware, Debit card, with strongest over-indexing on Home Appliances (1.71× the country average).
Demographically, the Household audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Household fan in Colombia is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Household profile in Colombia.
56.6% are female, 43.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.4 |
| Estimated audience size | 3,666,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Household audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 2.46× | ||
| 02 | Mobile banking | Business & Career | 2.30× | ||
| 03 | Kitchenware | Home & Garden | 2.24× | ||
| 04 | Retail banking | Business & Career | 2.09× | ||
| 05 | IKEA | Home & Garden | 1.90× | ||
| 06 | Renovation | Home & Garden | 1.90× | ||
| 07 | Business class | Travel & Leisure | 1.83× | ||
| 08 | Debit card | Business & Career | 1.80× | ||
| 09 | Banco de Bogotá | Business & Career | 1.78× | ||
| 10 | First class travel | Travel & Leisure | 1.73× | ||
| 11 | Mobile payment | Business & Career | 1.72× | ||
| 12 | Home Appliances | Home & Garden | 1.71× | ||
| 13 | Hardware store | Home & Garden | 1.71× | ||
| 14 | Online banking | Business & Career | 1.70× | ||
| 15 | Local food | Food & Beverages | 1.68× | ||
| 16 | Hypermarket | Shopping | 1.67× | ||
| 17 | Smart TV | Technology & Electronics | 1.57× | ||
| 18 | Smart device | Technology & Electronics | 1.57× | ||
| 19 | Toothpaste | Beauty & Wellness | 1.53× | ||
| 20 | Department store | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Family Orientation | CONSERVATISM | 1.78× | |
| Career Orientation | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Social Media Usage | JOY | 0.75× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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