A data profile of the people who buy, follow and care about Household in Ireland — modelled from more than twelve digital signal sources. Household has an estimated audience of 864,252 people in Ireland.
Household has an estimated audience of 864,252 people in Ireland. 62.3% are female, 37.7% are male, average age 43.7. Top brand affinities: IKEA, Apartment, Kitchenware, Home Appliances, TK Maxx.
Top brand affinities include IKEA, Apartment, Kitchenware, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Household audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Household fan in Ireland is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Household profile in Ireland.
62.3% are female, 37.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.7 |
| Estimated audience size | 864,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Household audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 2.45× | ||
| 02 | Microwave oven | Home & Garden | 2.38× | ||
| 03 | CC cream | Beauty & Wellness | 2.18× | ||
| 04 | Lip balm | Beauty & Wellness | 2.09× | ||
| 05 | Face powder | Beauty & Wellness | 1.94× | ||
| 06 | Bedroom furniture | Home & Garden | 1.86× | ||
| 07 | Laundry | Home & Garden | 1.84× | ||
| 08 | Lip gloss | Beauty & Wellness | 1.83× | ||
| 09 | Apartment | Business & Career | 1.75× | ||
| 10 | Home automation | Technology & Electronics | 1.73× | ||
| 11 | Washing machine | Home & Garden | 1.68× | ||
| 12 | TK Maxx | Shopping | 1.61× | ||
| 13 | Bed frame | Home & Garden | 1.59× | ||
| 14 | IKEA | Home & Garden | 1.58× | ||
| 15 | Home Appliances | Home & Garden | 1.58× | ||
| 16 | Shower | Beauty & Wellness | 1.56× | ||
| 17 | Zoo | Kids & Family | 1.55× | ||
| 18 | Laminate flooring | Home & Garden | 1.53× | ||
| 19 | Crossword | Games | 1.52× | ||
| 20 | Air conditioning | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.84× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Risk Appetite | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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