A data profile of the people who buy, follow and care about Alfamart in Indonesia — modelled from more than twelve digital signal sources. Alfamart has an estimated audience of 4,326,992 people in Indonesia.
Alfamart has an estimated audience of 4,326,992 people in Indonesia. 71.5% are female, 28.5% are male, average age 30.2. Top brand affinities: Convenience store, Hypermarket, Do it yourself (DIY), Carrefour, Supermarket.
Top brand affinities include Convenience store, Hypermarket, Do it yourself (DIY), with strongest over-indexing on Convenience store (8.49× the country average).
Demographically, the Alfamart audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Alfamart fan in Indonesia is more female, around 30.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience store.
The key figures that characterise the Alfamart profile in Indonesia.
71.5% are female, 28.5% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 30.2 |
| Estimated audience size | 4,326,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 45% | |
| 30-39 | 18% | |
| 40-49 | 4% | |
| 50+ | 5% |
of the worldwide Alfamart audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 97.9% |
| United States | 0.7% |
| Japan | 0.6% |
The strongest cross-interests of the Alfamart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience store | Food & Beverages | 8.49× | ||
| 02 | Carrefour | Shopping | 5.01× | ||
| 03 | Hypermarket | Shopping | 4.24× | ||
| 04 | Department store | Shopping | 3.13× | ||
| 05 | Pampers | Kids & Family | 2.91× | ||
| 06 | Dunkin' Donuts | Food & Beverages | 2.77× | ||
| 07 | Kitchenware | Home & Garden | 2.57× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.42× | ||
| 09 | Mobile payment | Business & Career | 2.36× | ||
| 10 | Supermarket | Shopping | 2.24× | ||
| 11 | IKEA | Home & Garden | 2.15× | ||
| 12 | Pizza Hut | Food & Beverages | 2.08× | ||
| 13 | Bedroom furniture | Home & Garden | 2.01× | ||
| 14 | Online food ordering | Food & Beverages | 1.90× | ||
| 15 | Child care | Kids & Family | 1.86× | ||
| 16 | Bakery | Food & Beverages | 1.76× | ||
| 17 | Retail banking | Business & Career | 1.73× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 20 | Grilling | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.98× | |
| DIY Mentality | THRILL | 1.81× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Social Media Usage | JOY | 0.75× | |
| Spirituality | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Alfamart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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