Rascasse Audience Intelligence

Sunscreen Audience in Indonesia

A data profile of the people who buy, follow and care about Sunscreen in Indonesia — modelled from more than twelve digital signal sources. Sunscreen has an estimated audience of 3,464,575 people in Indonesia.

#1among Sun in Indonesia
#412among Topic in Indonesia
#15in Beauty & Wellness

The average Sunscreen fan in Indonesia is 32.9 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sunscreen profile in Indonesia.

Audience size
3.5M
in Indonesia
Gender
70.3%♀
29.7% male
Age
32.9
average years
Country rank
#558
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunscreen fans

70.3% are female, 29.7% are male, average age 32.9.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Sunscreen audience in Indonesia
MetricValue
Female70.3%
Male29.7%
Average age32.9
Estimated audience size3,464,575
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Sunscreen audience in Indonesia
Age bracketShare%
16-1926%
20-2936%
30-3920%
40-4912%
50+7%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Sunscreen audience comes from Indonesia.

Worldwide audience distribution share by country for Sunscreen
CountryShare
Japan17.2%
United States13.3%
Thailand4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunscreen audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Sunscreen fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Sulawesi~20K1.59×
02South Sulawesi~100K1.39×
03Southeast Sulawesi~40K1.38×
04Central Sulawesi~40K1.36×
05North Kalimantan~10K1.33×
06West Kalimantan~60K1.28×
07Gorontalo (disambiguation)(2)~20K1.26×
08Central Kalimantan~30K1.25×
09South Kalimantan~50K1.15×
10East Kalimantan~60K1.13×
11West Papua~10K1.12×
12East Nusa Tenggara~40K1.11×
13Maluku~20K1.05×
14North Maluku~10K1.03×
15North Sulawesi~40K1.01×
16Lampung~70K0.96×
17Papua (province)~20K0.96×
18Riau~80K0.95×
19South Sumatra~80K0.92×
20Jambi~40K0.92×
21Bengkulu~30K0.90×
22Bangka-Belitung Islands~20K0.90×
23Aceh~40K0.88×
24West Sumatra~50K0.86×
25North Sumatra~100K0.84×
26West Nusa Tenggara~40K0.84×
27Riau Islands~30K0.84×
28Central Java~300K0.83×
29Bali~60K0.81×
30East Java~300K0.68×
31Special Region of Yogyakarta~40K0.67×
32West Java~300K0.60×
33Banten~80K0.59×
34Jakarta~100K0.50×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in Indonesia

See Sunscreen audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Sunscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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