A data profile of the people who buy, follow and care about Supermarket in Malaysia — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 3,215,364 people in Malaysia.
The average Supermarket fan in Malaysia is 37.4 years old, more female, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Johor.
Top brand affinities include Kebaya, Grocery store, Bawal, with strongest over-indexing on Kebaya (2.03× the country average).
Demographically, the Supermarket audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Supermarket fan in Malaysia is more female, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Kebaya.
The key figures that characterise the Supermarket profile in Malaysia.
57.1% are female, 42.9% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.4 |
| Estimated audience size | 3,215,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Supermarket audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~500K | 2.37× | |
| 02 | Kuala Lumpur | ~1.5M | 2.26× | |
| 03 | Sabah | ~400K | 1.49× | |
| 04 | Johor | ~600K | 1.39× | |
| 05 | Kedah | ~300K | 1.25× | |
| 06 | Malacca | ~100K | 1.22× | |
| 07 | Sarawak | ~300K | 1.12× | |
| 08 | Pahang | ~100K | 0.87× | |
| 09 | Selangor | ~800K | 0.85× | |
| 10 | Labuan | ~20K | 0.75× | |
| 11 | Perak | ~200K | 0.66× | |
| 12 | Perlis | ~30K | 0.66× | |
| 13 | Putrajaya | ~10K | 0.65× | |
| 14 | Terengganu | ~80K | 0.56× | |
| 15 | Negeri Sembilan | ~90K | 0.55× | |
| 16 | Kelantan | ~70K | 0.48× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tunic | Fashion & Accessoires | 2.21× | ||
| 02 | Kebaya | Fashion & Accessoires | 2.03× | ||
| 03 | Chiffon (fabric) | Fashion & Accessoires | 1.98× | ||
| 04 | Hypermarket | Shopping | 1.97× | ||
| 05 | Crêpe | Food & Beverages | 1.95× | ||
| 06 | Grocery store | Food & Beverages | 1.86× | ||
| 07 | Headscarf | Fashion & Accessoires | 1.81× | ||
| 08 | Bawal | Fashion & Accessoires | 1.78× | ||
| 09 | Tudong | Fashion & Accessoires | 1.78× | ||
| 10 | Baju Kurung | Travel & Leisure | 1.77× | ||
| 11 | Baby food | Kids & Family | 1.75× | ||
| 12 | Scarf | Fashion & Accessoires | 1.73× | ||
| 13 | Shawl | Fashion & Accessoires | 1.68× | ||
| 14 | Breastfeeding | Kids & Family | 1.65× | ||
| 15 | Bridesmaid | Kids & Family | 1.63× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 17 | Child care | Kids & Family | 1.55× | ||
| 18 | Batik | Fashion & Accessoires | 1.55× | ||
| 19 | Skirt | Fashion & Accessoires | 1.54× | ||
| 20 | Kindergarten | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.31× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.81× |
Supermarket has an estimated audience of 3,215,364 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
57.1% of Supermarket fans are female, 42.9% are male, with an average age of 37.4 years.
Supermarket fans show strongest brand affinity for Kebaya (2.03×), Grocery store (1.86×), and Bawal (1.78×) over the country average.
Supermarket fans in Malaysia are most concentrated in Kuala Lumpur (reach ~1.5M), Selangor (reach ~800K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Grocery store (1.86×), Bawal (1.78×), Shawl (1.68×), and Scarf (1.73×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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