A data profile of the people who buy, follow and care about Cappuccino in Italy — modelled from more than twelve digital signal sources. Cappuccino has an estimated audience of 3,612,295 people in Italy.
The average Cappuccino fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Arts and music, Espresso, Message in a Bottle (film), with strongest over-indexing on Arts and music (1.54× the country average).
Demographically, the Cappuccino audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cappuccino fan in Italy is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Arts and music.
The key figures that characterise the Cappuccino profile in Italy.
61.2% are female, 38.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.2 |
| Estimated audience size | 3,612,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Cappuccino audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 10.1% |
| China | 5.9% |
Where the Cappuccino audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.45× | |
| 02 | Lazio | ~600K | 1.39× | |
| 03 | Sardinia | ~100K | 1.35× | |
| 04 | Tuscany | ~300K | 1.29× | |
| 05 | Sicilia | ~400K | 1.22× | |
| 06 | Campania | ~500K | 1.19× | |
| 07 | Lombardy | ~700K | 1.09× | |
| 08 | Veneto | ~300K | 1.06× | |
| 09 | Liguria | ~100K | 1.05× | |
| 10 | Calabria | ~100K | 0.95× | |
| 11 | Piedmont | ~200K | 0.91× | |
| 12 | Puglia | ~200K | 0.91× | |
| 13 | Aosta Valley | ~8K | 0.89× | |
| 14 | Umbria | ~50K | 0.88× | |
| 15 | Emilia-Romagna | ~300K | 0.87× | |
| 16 | Basilicata | ~30K | 0.87× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.82× | |
| 18 | Molise | ~10K | 0.81× | |
| 19 | Marche | ~70K | 0.80× | |
| 20 | Abruzzo | ~60K | 0.80× |
The strongest cross-interests of the Cappuccino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flat white | Food & Beverages | 9.29× | ||
| 02 | Mission: Impossible | Movies & TV | 5.99× | ||
| 03 | Latte | Food & Beverages | 4.26× | ||
| 04 | Coffeemaker | Home & Garden | 4.18× | ||
| 05 | Coffee culture | Food & Beverages | 4.11× | ||
| 06 | Espresso | Food & Beverages | 3.51× | ||
| 07 | Culinary art | Arts & Culture | 1.95× | ||
| 08 | Consequence (rapper) | Music & Radio | 1.88× | ||
| 09 | Milk | Food & Beverages | 1.83× | ||
| 10 | Customer service | Business & Career | 1.83× | ||
| 11 | Message in a Bottle (film) | Movies & TV | 1.79× | ||
| 12 | Coop | Food & Beverages | 1.73× | ||
| 13 | Q8 | Cars & Mobility | 1.73× | ||
| 14 | Conad | Shopping | 1.62× | ||
| 15 | Woman | Kids & Family | 1.58× | ||
| 16 | Lidl | Shopping | 1.57× | ||
| 17 | Arts and music | Arts & Culture | 1.54× | ||
| 18 | France | Travel & Leisure | 1.54× | ||
| 19 | SuperEnalotto | Games | 1.53× | ||
| 20 | 3BMeteo | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Tradition | CONSERVATISM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.96× | |
| Social Media Usage | JOY | 1.02× | |
| Patriotism | CONSERVATISM | 1.05× |
Cappuccino has an estimated audience of 3,612,295 people in Italy, concentrated in Lombardy and Lazio.
61.2% of Cappuccino fans are female, 38.8% are male, with an average age of 42.2 years.
Cappuccino fans show strongest brand affinity for Arts and music (1.54×), Espresso (3.51×), and Message in a Bottle (film) (1.79×) over the country average.
Cappuccino fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cappuccino itself, the audience over-indexes on Espresso (3.51×), Message in a Bottle (film) (1.79×), Woman (1.58×), and Coffeemaker (4.18×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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