A data profile of the people who buy, follow and care about Shōnen manga in Switzerland — modelled from more than twelve digital signal sources. Shōnen manga has an estimated audience of 231,780 people in Switzerland.
The average Shōnen manga fan in Switzerland is 29.6 years old, more male, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Zürich, Canton of Geneva.
Top brand affinities include Gemini, Entertainment, TikTok, with strongest over-indexing on Gemini (2.14× the country average).
Demographically, the Shōnen manga audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Shōnen manga fan in Switzerland is more male, around 29.6 years old, with strong Pet Ownership tendencies and a notable affinity for Gemini.
The key figures that characterise the Shōnen manga profile in Switzerland.
44.8% are female, 55.2% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 29.6 |
| Estimated audience size | 231,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Shōnen manga audience comes from Switzerland.
| Country | Share |
|---|---|
| Japan | 36.9% |
| United States | 17.2% |
| South Korea | 3.9% |
Where the Shōnen manga audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~30K | 1.46× | |
| 02 | Canton of Geneva | ~20K | 1.24× | |
| 03 | Neuchatel | ~6K | 1.15× | |
| 04 | Uri | <1K | 1.09× | |
| 05 | Fribourg | ~9K | 1.08× | |
| 06 | Canton of Zug | ~3K | 1.08× | |
| 07 | Canton of Glarus | <1K | 1.08× | |
| 08 | Canton of Obwalden | <1K | 1.07× | |
| 09 | Appenzell Ausserrhoden | ~1K | 1.05× | |
| 10 | Jura | ~2K | 1.02× | |
| 11 | Valais | ~10K | 1.01× | |
| 12 | Graubünden | ~5K | 1.00× | |
| 13 | Schaffhausen | ~2K | 1.00× | |
| 14 | Ticino | ~9K | 0.99× | |
| 15 | Solothurn | ~6K | 0.98× | |
| 16 | Thurgau | ~6K | 0.97× | |
| 17 | Schwyz | ~3K | 0.97× | |
| 18 | Basel-Landschaft | ~5K | 0.96× | |
| 19 | Basel-City | ~9K | 0.95× | |
| 20 | Luzern | ~9K | 0.90× | |
| 21 | Canton of St. Gallen | ~10K | 0.88× | |
| 22 | Aargau | ~10K | 0.85× | |
| 23 | Canton of Bern | ~20K | 0.83× | |
| 24 | Canton of Zürich | ~30K | 0.78× |
The strongest cross-interests of the Shōnen manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hunter × Hunter | Literature | 7.14× | ||
| 02 | Crunchyroll | Games | 7.03× | ||
| 03 | Japanese art | Arts & Culture | 6.50× | ||
| 04 | Dragon Ball Z | Movies & TV | 6.48× | ||
| 05 | Otaku | Literature | 5.73× | ||
| 06 | Pokémon (video game series) | Games | 5.23× | ||
| 07 | Anime and manga fandom | Literature | 4.54× | ||
| 08 | Japanese language | Politics & Society | 4.52× | ||
| 09 | Anime convention | Literature | 4.35× | ||
| 10 | Cuisine | Food & Beverages | 2.19× | ||
| 11 | TikTok | Internet & Social Media | 2.17× | ||
| 12 | Gemini | Technology & Electronics | 2.14× | ||
| 13 | Pets | Pets & Animals | 1.85× | ||
| 14 | Computers | Technology & Electronics | 1.79× | ||
| 15 | Consumer electronics | Technology & Electronics | 1.75× | ||
| 16 | Entertainment | Movies & TV | 1.74× | ||
| 17 | Beverages | Food & Beverages | 1.64× | ||
| 18 | Games | Games | 1.62× | ||
| 19 | YouTube | Movies & TV | 1.54× | ||
| 20 | Movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.86× | |
| Extroversion | THRILL | 1.73× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.78× | |
| Need for Security | CONSERVATISM | 0.86× |
Shōnen manga has an estimated audience of 231,780 people in Switzerland, concentrated in Vaud and Canton of Zürich.
44.8% of Shōnen manga fans are female, 55.2% are male, with an average age of 29.6 years.
Shōnen manga fans show strongest brand affinity for Gemini (2.14×), Entertainment (1.74×), and TikTok (2.17×) over the country average.
Shōnen manga fans in Switzerland are most concentrated in Vaud (reach ~30K), Canton of Zürich (reach ~30K), and Canton of Geneva (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Shōnen manga itself, the audience over-indexes on Entertainment (1.74×), TikTok (2.17×), YouTube (1.54×), and Cuisine (2.19×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Shōnen manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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