A data profile of the people who buy, follow and care about Cuisine in South Africa — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 3,143,066 people in South Africa.
Cuisine has an estimated audience of 3,143,066 people in South Africa. 59.5% are female, 40.5% are male, average age 37.8. Top brand affinities: Slow Food, Riesling, Perrier.
Top brand affinities include Slow Food, Riesling, Perrier, with strongest over-indexing on Slow Food (1.52× the country average).
Demographically, the Cuisine audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Cuisine fan in South Africa is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Slow Food.
The key figures that characterise the Cuisine profile in South Africa.
59.5% are female, 40.5% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 37.8 |
| Estimated audience size | 3,143,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Cuisine audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Design Affinity | PREMIUM | 1.20× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.82× | |
| Risk Appetite | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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