A data profile of the people who buy, follow and care about Bank Mandiri in Indonesia — modelled from more than twelve digital signal sources. Bank Mandiri has an estimated audience of 3,674,160 people in Indonesia.
Bank Mandiri has an estimated audience of 3,674,160 people in Indonesia. 52.6% are female, 47.4% are male, average age 33.7. Top brand affinities: Traveloka, Milk, Business class, Travel Blogger, Garuda Indonesia.
Top brand affinities include Traveloka, Milk, Business class, with strongest over-indexing on Traveloka (1.79× the country average).
Demographically, the Bank Mandiri audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Bank Mandiri fan in Indonesia is balanced, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Traveloka.
The key figures that characterise the Bank Mandiri profile in Indonesia.
52.6% are female, 47.4% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 33.7 |
| Estimated audience size | 3,674,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Bank Mandiri audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 99.9% |
| Japan | 0.0% |
| United States | 0.0% |
The strongest cross-interests of the Bank Mandiri audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cloth diaper | Kids & Family | 2.22× | ||
| 02 | GitHub | Internet & Social Media | 2.11× | ||
| 03 | Garuda Indonesia | Travel & Leisure | 1.96× | ||
| 04 | CIMB | Business & Career | 1.95× | ||
| 05 | Milk | Food & Beverages | 1.85× | ||
| 06 | Innovation | Business & Career | 1.83× | ||
| 07 | Traveloka | Travel & Leisure | 1.79× | ||
| 08 | Travel Blogger | Travel & Leisure | 1.79× | ||
| 09 | Maybank | Business & Career | 1.79× | ||
| 10 | NASDAQ | Business & Career | 1.79× | ||
| 11 | Astro (Malaysian satellite television) | Movies & TV | 1.77× | ||
| 12 | Lottery | Games | 1.77× | ||
| 13 | Scholarship | Kids & Family | 1.75× | ||
| 14 | Life insurance | Business & Career | 1.73× | ||
| 15 | Business class | Travel & Leisure | 1.66× | ||
| 16 | Fast fashion | Fashion & Accessoires | 1.60× | ||
| 17 | Allkpop | Music & Radio | 1.59× | ||
| 18 | FamilyMart | Shopping | 1.58× | ||
| 19 | Modern architecture | Arts & Culture | 1.55× | ||
| 20 | Cashback reward program | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Extroversion | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bank Mandiri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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