Rascasse Audience Intelligence

Short film Audience in Indonesia

A data profile of the people who buy, follow and care about Short film in Indonesia — modelled from more than twelve digital signal sources. Short film has an estimated audience of 5,768,657 people in Indonesia.

#184among Topic in Indonesia
#20in Movies & TV

Short film has an estimated audience of 5,768,657 people in Indonesia. 39.9% are female, 60.1% are male, average age 35.5. Top brand affinities: Telegram, High-definition television, Meat, Radio, Buddhism.

Top brand affinities include Telegram, High-definition television, Meat, with strongest over-indexing on Telegram (1.81× the country average).

Demographically, the Short film audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

The typical Short film fan in Indonesia is more male, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Telegram.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Short film profile in Indonesia.

Audience size
5.8M
in Indonesia
Gender
39.9%
60.1% male
Age
35.5
average years
Country rank
#253
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Short film fans

39.9% are female, 60.1% are male, average age 35.5.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Short film audience in Indonesia
MetricValue
Female39.9%
Male60.1%
Average age35.5
Estimated audience size5,768,657
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Short film audience in Indonesia
Age bracketShare%
16-1921%
20-2930%
30-3923%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Short film audience comes from Indonesia.

Worldwide audience distribution share by country for Short film
CountryShare
United States19.0%
India8.5%
China4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Short film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Short film audience
#·InterestCategoryAffinity×
01Philippine Stock ExchangeBusiness & Career4.08×
02Michael JacksonMusic & Radio2.49×
03ReggaetonMusic & Radio2.33×
04Breakfast televisionMovies & TV2.25×
05RadioTechnology & Electronics2.05×
06BuddhismHealth1.95×
07romantic comediesMovies & TV1.94×
08Casual gameGames1.83×
09HinduismPolitics & Society1.82×
10TelegramInternet & Social Media1.81×
11Self-employmentBusiness & Career1.78×
12Self-defenseSports1.77×
13LinuxTechnology & Electronics1.68×
14Investment managementBusiness & Career1.67×
15High-definition televisionTechnology & Electronics1.60×
16Online chatTechnology & Electronics1.60×
17Detective fictionLiterature1.54×
18Viu (streaming media)Movies & TV1.53×
19BicycleCars & Mobility1.52×
20MeatFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Short film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Short film audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.55×
Convenience OrientationPREMIUM1.38×
TraditionCONSERVATISM1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Short film audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Design AffinityPREMIUM0.72×
Quality AwarenessPREMIUM0.79×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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