A data profile of the people who buy, follow and care about Short film in Malaysia — modelled from more than twelve digital signal sources. Short film has an estimated audience of 2,751,599 people in Malaysia.
The average Short film fan in Malaysia is 37.4 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Videography, Politics, Hindi, with strongest over-indexing on Videography (3.07× the country average).
Demographically, the Short film audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Short film fan in Malaysia is more male, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Short film profile in Malaysia.
44.6% are female, 55.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 37.4 |
| Estimated audience size | 2,751,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Short film audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 8.5% |
| China | 4.7% |
Where the Short film audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~30K | 1.19× | |
| 02 | Kuala Lumpur | ~600K | 1.16× | |
| 03 | Perlis | ~40K | 1.08× | |
| 04 | Selangor | ~800K | 1.02× | |
| 05 | Putrajaya | ~20K | 1.02× | |
| 06 | Negeri Sembilan | ~100K | 0.98× | |
| 07 | Kedah | ~200K | 0.97× | |
| 08 | Pahang | ~100K | 0.97× | |
| 09 | Terengganu | ~100K | 0.97× | |
| 10 | Kelantan | ~100K | 0.96× | |
| 11 | Malacca | ~100K | 0.96× | |
| 12 | Johor | ~300K | 0.95× | |
| 13 | Perak | ~200K | 0.95× | |
| 14 | Penang | ~200K | 0.94× | |
| 15 | Sabah | ~200K | 0.91× | |
| 16 | Sarawak | ~200K | 0.90× |
The strongest cross-interests of the Short film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 3.07× | ||
| 02 | Public administration | Business & Career | 2.79× | ||
| 03 | Anne Hathaway | Movies & TV | 2.71× | ||
| 04 | Hindi | Politics & Society | 2.45× | ||
| 05 | Political science | Business & Career | 2.33× | ||
| 06 | Air fryer | Food & Beverages | 2.21× | ||
| 07 | Sketch comedy | Movies & TV | 2.13× | ||
| 08 | Spanish language | Politics & Society | 1.85× | ||
| 09 | Social science | Business & Career | 1.84× | ||
| 10 | Stand-up comedy | Movies & TV | 1.84× | ||
| 11 | Politics | Politics & Society | 1.80× | ||
| 12 | Online gambling | Games | 1.80× | ||
| 13 | Canada | Travel & Leisure | 1.76× | ||
| 14 | Blood vessel | Health | 1.72× | ||
| 15 | Rugby union | Sports | 1.70× | ||
| 16 | Wikipedia | Internet & Social Media | 1.65× | ||
| 17 | Contemporary R&B | Music & Radio | 1.61× | ||
| 18 | Sociology | Business & Career | 1.60× | ||
| 19 | Mobile home | Cars & Mobility | 1.58× | ||
| 20 | Bali | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Tradition | CONSERVATISM | 1.21× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Short film has an estimated audience of 2,751,599 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
44.6% of Short film fans are female, 55.4% are male, with an average age of 37.4 years.
Short film fans show strongest brand affinity for Videography (3.07×), Politics (1.8×), and Hindi (2.45×) over the country average.
Short film fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Short film itself, the audience over-indexes on Politics (1.8×), Hindi (2.45×), Social science (1.84×), and Wikipedia (1.65×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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