East Asia Audience in Germany
East Asia has an estimated audience of 1,456,717 people in Germany. 45.1% are female, 54.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chongqing, Satire, Western Union, Country rap, Bleacher Report.
The average East Asia fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chongqing, Satire, Western Union, with strongest over-indexing on Chongqing (41.57× the country average). Demographically, the East Asia audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of East Asia fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.0 |
| Estimated audience size | 1,456,717 |
Audience persona
The typical East Asia fan in Germany is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Chongqing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 355,707 | 1.12× |
| Bayern | 222,326 | 0.95× |
| Baden-Württemberg | 199,484 | 1× |
| Niedersachsen | 187,283 | 1.32× |
| Hessen | 160,556 | 1.45× |
| Berlin | 75,154 | 1.15× |
| Rheinland-Pfalz | 65,601 | 0.9× |
| Sachsen | 58,405 | 0.82× |
| Schleswig-Holstein | 54,450 | 1.04× |
| Brandenburg | 44,413 | 0.98× |
| Sachsen-Anhalt | 38,653 | 1.02× |
| Hamburg | 34,402 | 1.05× |
| Thüringen | 25,624 | 0.69× |
| Mecklenburg-Vorpommern | 18,628 | 0.67× |
| Bremen | 14,992 | 1.2× |
| Saarland | 11,342 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chongqing | 41.57× | Travel & Leisure |
| Satire | 8.81× | Literature |
| Western Union | 7.22× | Business & Career |
| Country rap | 9.98× | Music & Radio |
| Bleacher Report | 30.75× | Sports |
| Allgäu | 9.46× | Travel & Leisure |
| Pillow | 7.16× | Home & Garden |
| Public administration | 13× | Business & Career |
| Tibet | 17.97× | Travel & Leisure |
| Korean drama | 10.13× | Movies & TV |
| Jennifer Love Hewitt | 13.17× | Movies & TV |
| James Franco | 16.33× | Movies & TV |
| Viber | 15.11× | Internet & Social Media |
| Lake Constance | 10.83× | Travel & Leisure |
| Beirut | 7.46× | Travel & Leisure |
| Headphones | 6.5× | Technology & Electronics |
| Hindi | 13.2× | Politics & Society |
| Sports Illustrated | 24.14× | Sports |
| Self care | 3.62× | Health |
| German television comedy | 5.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| Spirituality | BALANCE | 1.69 |
| Tradition | CONSERVATISM | 1.59 |
| Convenience Orientation | PREMIUM | 1.4 |
| Urban Lifestyle | OPEN | 1.3 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 9.8% |
| Taiwan | 6.4% |
See East Asia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does East Asia have in Germany?
East Asia has an estimated audience of 1,456,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of East Asia fans?
45.1% of East Asia fans are female, 54.9% are male, with an average age of 39.0 years.
Which brands do East Asia fans like most?
East Asia fans show strongest brand affinity for Chongqing (41.57×), Satire (8.81×), and Western Union (7.22×) over the country average.
Where do East Asia fans live in Germany?
East Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 355,707), Bayern (reach 222,326), and Baden-Württemberg (reach 199,484). These three regions account for the largest share of the active audience.
What other brands do East Asia fans also like?
Beyond East Asia itself, the audience over-indexes on Satire (8.81×), Western Union (7.22×), Country rap (9.98×), and Bleacher Report (30.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for East Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.