A data profile of the people who buy, follow and care about States and federal territories of Malaysia in Malaysia — modelled from more than twelve digital signal sources. States and federal territories of Malaysia has an estimated audience of 5,029,658 people in Malaysia.
The average States and federal territories of Malaysia fan in Malaysia is 38.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Cooking, Fast food, with strongest over-indexing on YouTube (1.8× the country average).
Demographically, the States and federal territories of Malaysia audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical States and federal territories of Malaysia fan in Malaysia is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the States and federal territories of Malaysia profile in Malaysia.
49.8% are female, 50.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 38.5 |
| Estimated audience size | 5,029,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide States and federal territories of Malaysia audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 57.5% |
| Indonesia | 10.5% |
| Singapore | 6.5% |
Where the States and federal territories of Malaysia audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2.5M | 1.76× | |
| 02 | Kuala Lumpur | ~1.5M | 1.62× | |
| 03 | Sarawak | ~500K | 1.24× | |
| 04 | Penang | ~400K | 1.22× | |
| 05 | Johor | ~800K | 1.14× | |
| 06 | Negeri Sembilan | ~300K | 1.13× | |
| 07 | Perak | ~400K | 1.10× | |
| 08 | Malacca | ~200K | 1.03× | |
| 09 | Sabah | ~500K | 0.99× | |
| 10 | Pahang | ~200K | 0.92× | |
| 11 | Kedah | ~300K | 0.89× | |
| 12 | Labuan | ~30K | 0.84× | |
| 13 | Putrajaya | ~20K | 0.79× | |
| 14 | Perlis | ~60K | 0.77× | |
| 15 | Terengganu | ~200K | 0.75× | |
| 16 | Kelantan | ~200K | 0.71× |
The strongest cross-interests of the States and federal territories of Malaysia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube | Movies & TV | 1.80× | ||
| 02 | Cooking | Food & Beverages | 1.80× | ||
| 03 | Fast food | Food & Beverages | 1.80× | ||
| 04 | Drama movies | Movies & TV | 1.80× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.80× | ||
| 06 | Home improvement | Home & Garden | 1.80× | ||
| 07 | Coupons | Shopping | 1.80× | ||
| 08 | Home Appliances | Home & Garden | 1.80× | ||
| 09 | Energy | Home & Garden | 1.80× | ||
| 10 | Action movies | Movies & TV | 1.80× | ||
| 11 | Anime movies | Movies & TV | 1.80× | ||
| 12 | Heavy metal music | Music & Radio | 1.79× | ||
| 13 | Pop music | Music & Radio | 1.78× | ||
| 14 | Handbags | Fashion & Accessoires | 1.76× | ||
| 15 | Rock music | Music & Radio | 1.73× | ||
| 16 | Comedy movies | Movies & TV | 1.72× | ||
| 17 | Hip hop music | Music & Radio | 1.69× | ||
| 18 | Religion | Business & Career | 1.61× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Public bank | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Quality Awareness | PREMIUM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Family Orientation | CONSERVATISM | 0.89× |
States and federal territories of Malaysia has an estimated audience of 5,029,658 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.8% of States and federal territories of Malaysia fans are female, 50.2% are male, with an average age of 38.5 years.
States and federal territories of Malaysia fans show strongest brand affinity for YouTube (1.8×), Cooking (1.8×), and Fast food (1.8×) over the country average.
States and federal territories of Malaysia fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond States and federal territories of Malaysia itself, the audience over-indexes on Cooking (1.8×), Fast food (1.8×), Drama movies (1.8×), and Public bank (1.53×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for States and federal territories of Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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