A data profile of the people who buy, follow and care about California in Australia — modelled from more than twelve digital signal sources. California has an estimated audience of 2,887,702 people in Australia.
California has an estimated audience of 2,887,702 people in Australia. 55.1% are female, 44.9% are male, average age 43.0. Top brand affinities: Wikipedia, Radio, Local news, Apple TV, Anne Hathaway.
Top brand affinities include Wikipedia, Radio, Local news, with strongest over-indexing on Wikipedia (2.52× the country average).
Demographically, the California audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical California fan in Australia is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the California profile in Australia.
55.1% are female, 44.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.0 |
| Estimated audience size | 2,887,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide California audience comes from Australia.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
The strongest cross-interests of the California audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Hardy | Movies & TV | 2.62× | ||
| 02 | Wikipedia | Internet & Social Media | 2.52× | ||
| 03 | Natalie Portman | Movies & TV | 2.45× | ||
| 04 | Ryan Gosling | Movies & TV | 2.44× | ||
| 05 | British Airways | Travel & Leisure | 2.44× | ||
| 06 | Mobile payment | Business & Career | 2.43× | ||
| 07 | International education | Business & Career | 2.42× | ||
| 08 | Anne Hathaway | Movies & TV | 2.15× | ||
| 09 | Jessica Alba | Movies & TV | 2.15× | ||
| 10 | Public security | Politics & Society | 1.90× | ||
| 11 | Internet celebrity | Internet & Social Media | 1.80× | ||
| 12 | Henry Cavill | Movies & TV | 1.78× | ||
| 13 | Apple TV | Movies & TV | 1.76× | ||
| 14 | Virtual reality | Technology & Electronics | 1.76× | ||
| 15 | Jason Bateman | Movies & TV | 1.70× | ||
| 16 | Hypermarket | Shopping | 1.62× | ||
| 17 | Local news | News | 1.60× | ||
| 18 | Employment agency | Business & Career | 1.60× | ||
| 19 | Pay television | Movies & TV | 1.55× | ||
| 20 | Radio | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Individualism | JOY | 1.26× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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