Rascasse Audience Intelligence

Polynesia Audience in United States

A data profile of the people who buy, follow and care about Polynesia in United States — modelled from more than twelve digital signal sources. Polynesia has an estimated audience of 7,034,158 people in United States.

#77among Region in United States#322among POI in United States#423in Travel & Leisure

The average Polynesia fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Island, Hawaii, Web server, with strongest over-indexing on Island (5.57× the country average).

Demographically, the Polynesia audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polynesia fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Island.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polynesia profile in United States.

Audience size
7M
in United States
Gender
59.1%♀
40.9% male
Age
43.0
average years
Country rank
#4991
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polynesia fans

59.1% are female, 40.9% are male, average age 43.0.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Polynesia audience in United States
MetricValue
Female59.1%
Male40.9%
Average age43.0
Estimated audience size7,034,158
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Polynesia audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Polynesia audience comes from United States.

Worldwide audience distribution share by country for Polynesia
CountryShare
United States29.8%
Australia14.7%
New Zealand9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polynesia audience in United States is strongest.

Fig. 05

Top regions by affinity

Polynesia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K10.19×
02Utah~70K1.19×
03Alaska~20K1.12×
04Washington~200K1.08×
05California~800K1.02×
06Florida~500K0.98×
07Massachusetts~100K0.98×
08Oregon~80K0.94×
09Washington, District of Columbia~20K0.94×
10Virginia~200K0.93×
11South Carolina~100K0.93×
12Connecticut~70K0.93×
13Vermont~10K0.92×
14Texas~500K0.91×
15Nevada~60K0.90×
16Maryland~100K0.89×
17Maine~20K0.87×
18Georgia~200K0.86×
19Delaware~20K0.86×
20Indiana~100K0.85×
21Rhode Island~20K0.85×
22Missouri~90K0.84×
23Colorado~90K0.84×
24Idaho~30K0.84×
25South Dakota~10K0.84×
26New York~300K0.83×
27Nebraska~30K0.83×
28Montana~20K0.83×
29North Dakota~10K0.83×
30New Hampshire~20K0.82×
31Minnesota~80K0.81×
32Kentucky~70K0.80×
33North Carolina~200K0.79×
34New Jersey~100K0.79×
35Louisiana~70K0.78×
36Oklahoma~60K0.78×
37Kansas~40K0.78×
38Illinois~200K0.77×
39Mississippi~40K0.76×
40Arkansas~40K0.76×
41Iowa~40K0.76×
42Pennsylvania~200K0.75×
43Arizona~100K0.75×
44New Mexico~30K0.75×
45West Virginia~20K0.75×
46Michigan~100K0.74×
47Ohio~200K0.72×
48Tennessee~100K0.72×
49Wisconsin~80K0.72×
50Alabama~70K0.69×
Fig. 06

Affinity by region

Affinity by region — Polynesia, United States
0.69×1.00×10.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polynesia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polynesia audience
#·InterestCategoryAffinity×
01Turkish AirlinesTravel & Leisure7.60×
02Berlin WallTravel & Leisure6.13×
03IslandTravel & Leisure5.57×
04HawaiiTravel & Leisure4.18×
05Web serverTechnology & Electronics4.18×
06Anne HathawayMovies & TV2.86×
07Renewable energyBusiness & Career2.72×
08FedExBusiness & Career2.39×
09First class travelTravel & Leisure2.34×
10Solar energyHome & Garden2.07×
11Mortgage loansBusiness & Career1.94×
12InnovationBusiness & Career1.94×
13LodgingTravel & Leisure1.85×
14Subscription business modelShopping1.73×
15AirbnbTravel & Leisure1.70×
16GeneticsKids & Family1.70×
17SubwayFood & Beverages1.62×
18Trader Joe'sShopping1.59×
19MSNNews1.55×
20Pizza HutFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polynesia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polynesia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.51×
TravellingTHRILL1.74×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polynesia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.89×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polynesia have in United States?

Polynesia has an estimated audience of 7,034,158 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Polynesia fans?

59.1% of Polynesia fans are female, 40.9% are male, with an average age of 43.0 years.

03

Which brands do Polynesia fans like most?

Polynesia fans show strongest brand affinity for Island (5.57×), Hawaii (4.18×), and Web server (4.18×) over the country average.

04

Where do Polynesia fans live in United States?

Polynesia fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Polynesia fans also like?

Beyond Polynesia itself, the audience over-indexes on Hawaii (4.18×), Web server (4.18×), Turkish Airlines (7.6×), and Mortgage loans (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Polynesia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polynesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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