Gold Coast, Queensland Audience in United States

Gold Coast, Queensland has an estimated audience of 3,142,614 people in United States. 62.9% are female, 37.1% are male, average age 35.2. Top brand affinities: Gwendoline Christie, Giannis Antetokounmpo, Margot Robbie, Princess Polly, Charlize Theron.

Top brand affinities include Gwendoline Christie, Giannis Antetokounmpo, Margot Robbie, with strongest over-indexing on Gwendoline Christie (20× the country average). Demographically, the Gold Coast, Queensland audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Gold Coast, Queensland fans

Demographic split for Gold Coast, Queensland audience in United States
MetricValue
Female62.9%
Male37.1%
Average age35.2
Estimated audience size3,142,614

Audience persona

The typical Gold Coast, Queensland fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Gwendoline Christie.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold Coast, Queensland audience
BrandAffinityCategory
Gwendoline Christie20×Movies & TV
Giannis Antetokounmpo8.55×Sports
Margot Robbie7.32×Movies & TV
Princess Polly8.28×Fashion & Accessoires
Charlize Theron7.81×Movies & TV
Clarinet5.43×Music & Radio
Superman1.54×Movies & TV
Allison Janney12.17×Movies & TV
Bass guitar2.87×Music & Radio
Golf Channel3.32×Sports
Saxophone5.08×Music & Radio
Planet Fitness2.08×Sports
Nordstrom rack2.5×Fashion & Accessoires
Metaphysics2.93×Business & Career
Fly fishing3.53×Sports
Hiking trails4.61×Sports
Do it yourself (DIY)1.58×Home & Garden
Cello4.34×Music & Radio
Miniature Schnauzer4.21×Pets & Animals
American Apparel5.85×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold Coast, Queensland audience
TraitClusterScore
Luxury OrientationPREMIUM1.75
Design AffinityPREMIUM1.66
Early Adopter MentalityPOWER1.39
TravellingTHRILL1.36
SustainabilityBALANCE1.29
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Gold Coast, Queensland
CountryShare
Australia32.6%
United States18.7%
United Kingdom7.2%

See Gold Coast, Queensland audiences in other countries

More Region audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold Coast, Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.