Rascasse Audience Intelligence

Interpersonal relationship Audience in Australia

A data profile of the people who buy, follow and care about Interpersonal relationship in Australia — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 3,658,976 people in Australia.

#422among Topic in Australia
#18in Kids & Family

Interpersonal relationship has an estimated audience of 3,658,976 people in Australia. 67.1% are female, 32.9% are male, average age 42.9. Top brand affinities: Aldi, Wikipedia, Anthropology, Tabloid (newspaper format), Metaphysics.

Top brand affinities include Aldi, Wikipedia, Anthropology, with strongest over-indexing on Aldi (1.53× the country average).

Demographically, the Interpersonal relationship audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Interpersonal relationship fan in Australia is more female, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Aldi.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Interpersonal relationship profile in Australia.

Audience size
3.7M
in Australia
Gender
67.1%
32.9% male
Age
42.9
average years
Country rank
#594
Topic in Australia
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interpersonal relationship fans

67.1% are female, 32.9% are male, average age 42.9.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Interpersonal relationship audience in Australia
MetricValue
Female67.1%
Male32.9%
Average age42.9
Estimated audience size3,658,976
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Interpersonal relationship audience in Australia
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Interpersonal relationship audience comes from Australia.

Worldwide audience distribution share by country for Interpersonal relationship
CountryShare
United States20.9%
Brazil6.4%
Japan5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interpersonal relationship audience
#·InterestCategoryAffinity×
01LuckHealth2.63×
02WikipediaInternet & Social Media2.13×
03Jason MomoaMovies & TV2.13×
04Emotional intelligenceHealth2.12×
05COSShopping2.10×
06Long hairBeauty & Wellness1.90×
07Vietnam AirlinesTravel & Leisure1.88×
08Curly HairBeauty & Wellness1.86×
09AnthropologyBusiness & Career1.84×
10MetaphysicsBusiness & Career1.83×
11Demi MooreMovies & TV1.82×
12Bored PandaInternet & Social Media1.69×
13Breakfast televisionMovies & TV1.61×
14BlanketHome & Garden1.59×
15Tabloid (newspaper format)Literature1.56×
16Planet FitnessSports1.56×
17Virtual realityTechnology & Electronics1.54×
18AldiShopping1.53×
19HypermarketShopping1.53×
20KinesiologyHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interpersonal relationship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.36×
SpiritualityBALANCE1.29×
Convenience OrientationPREMIUM1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
TravellingTHRILL0.75×
Pet OwnershipJOY0.82×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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