A data profile of the people who buy, follow and care about Interpersonal relationship in Australia — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 3,658,976 people in Australia.
Interpersonal relationship has an estimated audience of 3,658,976 people in Australia. 67.1% are female, 32.9% are male, average age 42.9. Top brand affinities: Aldi, Wikipedia, Anthropology, Tabloid (newspaper format), Metaphysics.
Top brand affinities include Aldi, Wikipedia, Anthropology, with strongest over-indexing on Aldi (1.53× the country average).
Demographically, the Interpersonal relationship audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Interpersonal relationship fan in Australia is more female, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Interpersonal relationship profile in Australia.
67.1% are female, 32.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 42.9 |
| Estimated audience size | 3,658,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Interpersonal relationship audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luck | Health | 2.63× | ||
| 02 | Wikipedia | Internet & Social Media | 2.13× | ||
| 03 | Jason Momoa | Movies & TV | 2.13× | ||
| 04 | Emotional intelligence | Health | 2.12× | ||
| 05 | COS | Shopping | 2.10× | ||
| 06 | Long hair | Beauty & Wellness | 1.90× | ||
| 07 | Vietnam Airlines | Travel & Leisure | 1.88× | ||
| 08 | Curly Hair | Beauty & Wellness | 1.86× | ||
| 09 | Anthropology | Business & Career | 1.84× | ||
| 10 | Metaphysics | Business & Career | 1.83× | ||
| 11 | Demi Moore | Movies & TV | 1.82× | ||
| 12 | Bored Panda | Internet & Social Media | 1.69× | ||
| 13 | Breakfast television | Movies & TV | 1.61× | ||
| 14 | Blanket | Home & Garden | 1.59× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 16 | Planet Fitness | Sports | 1.56× | ||
| 17 | Virtual reality | Technology & Electronics | 1.54× | ||
| 18 | Aldi | Shopping | 1.53× | ||
| 19 | Hypermarket | Shopping | 1.53× | ||
| 20 | Kinesiology | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.29× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Travelling | THRILL | 0.75× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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