A data profile of the people who buy, follow and care about Interpersonal relationship in South Africa — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 1,278,761 people in South Africa.
Interpersonal relationship has an estimated audience of 1,278,761 people in South Africa. 62.7% are female, 37.3% are male, average age 36.5. Top brand affinities: Internet celebrity, Hinduism, Buddhism, Late-night talk show, romantic comedies.
Top brand affinities include Internet celebrity, Hinduism, Buddhism, with strongest over-indexing on Internet celebrity (1.54× the country average).
Demographically, the Interpersonal relationship audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Interpersonal relationship fan in South Africa is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Interpersonal relationship profile in South Africa.
62.7% are female, 37.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 36.5 |
| Estimated audience size | 1,278,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Interpersonal relationship audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Welle | Music & Radio | 1.87× | ||
| 02 | Buffy the Vampire Slayer | Movies & TV | 1.80× | ||
| 03 | Late-night talk show | Movies & TV | 1.77× | ||
| 04 | Alanis Morissette | Music & Radio | 1.76× | ||
| 05 | romantic comedies | Movies & TV | 1.73× | ||
| 06 | Buddhism | Health | 1.70× | ||
| 07 | Emma Watson | Movies & TV | 1.69× | ||
| 08 | Video rental shop | Movies & TV | 1.63× | ||
| 09 | Bangkok Airways | Travel & Leisure | 1.60× | ||
| 10 | Deportivo Alavés | Sports | 1.57× | ||
| 11 | Chris Pine | Movies & TV | 1.56× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 13 | Hinduism | Politics & Society | 1.54× | ||
| 14 | Tom Hardy | Movies & TV | 1.54× | ||
| 15 | Medicinal plants | Health | 1.54× | ||
| 16 | George Michael | Music & Radio | 1.53× | ||
| 17 | Seattle Seahawks | Sports | 1.53× | ||
| 18 | Subway | Food & Beverages | 1.52× | ||
| 19 | Stephen King | Literature | 1.52× | ||
| 20 | Udinese Calcio | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.24× | |
| Tradition | CONSERVATISM | 1.24× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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