A data profile of the people who buy, follow and care about Interpersonal relationship in Austria — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 885,458 people in Austria.
The average Interpersonal relationship fan in Austria is 39.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Psychology, Job interview, WhatsApp, with strongest over-indexing on Psychology (2.26× the country average).
Demographically, the Interpersonal relationship audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Interpersonal relationship fan in Austria is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Psychology.
The key figures that characterise the Interpersonal relationship profile in Austria.
67.8% are female, 32.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 39.1 |
| Estimated audience size | 885,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Interpersonal relationship audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
Where the Interpersonal relationship audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.10× | |
| 02 | Vorarlberg | ~30K | 1.04× | |
| 03 | Carinthia (state) | ~50K | 1.01× | |
| 04 | Salzburg | ~60K | 0.98× | |
| 05 | Styria | ~100K | 0.96× | |
| 06 | Tyrol | ~60K | 0.96× | |
| 07 | Lower Austria | ~100K | 0.95× | |
| 08 | Upper Austria | ~100K | 0.95× | |
| 09 | Vienna | ~200K | 0.90× |
The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 3.84× | ||
| 02 | Job interview | Business & Career | 3.51× | ||
| 03 | Shih Tzu | Pets & Animals | 2.70× | ||
| 04 | Black cat | Pets & Animals | 2.50× | ||
| 05 | Beagle | Pets & Animals | 2.44× | ||
| 06 | Siberian Husky | Pets & Animals | 2.43× | ||
| 07 | Psychology | Business & Career | 2.26× | ||
| 08 | French Bulldog | Pets & Animals | 2.22× | ||
| 09 | TripAdvisor | Travel & Leisure | 2.21× | ||
| 10 | Self-esteem | Health | 2.11× | ||
| 11 | Sewing | Home & Garden | 2.01× | ||
| 12 | Fressnapf | Shopping | 2.00× | ||
| 13 | Hobby | Home & Garden | 1.80× | ||
| 14 | Politics | Politics & Society | 1.79× | ||
| 15 | Toys | Games | 1.76× | ||
| 16 | Hair products | Beauty & Wellness | 1.69× | ||
| 17 | Blues music | Music & Radio | 1.64× | ||
| 18 | Deichmann | Shopping | 1.59× | ||
| 19 | Instant messaging | Internet & Social Media | 1.53× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.58× | |
| Mindfulness | BALANCE | 1.48× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Urban Lifestyle | OPEN | 0.89× |
Interpersonal relationship has an estimated audience of 885,458 people in Austria, concentrated in Vienna and Lower Austria.
67.8% of Interpersonal relationship fans are female, 32.2% are male, with an average age of 39.1 years.
Interpersonal relationship fans show strongest brand affinity for Psychology (2.26×), Job interview (3.51×), and WhatsApp (1.5×) over the country average.
Interpersonal relationship fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Interpersonal relationship itself, the audience over-indexes on Job interview (3.51×), WhatsApp (1.5×), Politics (1.79×), and Emotional intelligence (3.84×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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