A data profile of the people who buy, follow and care about Poetry in Sweden — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 1,074,071 people in Sweden.
Poetry has an estimated audience of 1,074,071 people in Sweden. 68.7% are female, 31.3% are male, average age 43.0. Top brand affinities: Sveriges Television, Biltema, Consumer electronics, Bestseller, Short story.
Top brand affinities include Sveriges Television, Biltema, Consumer electronics, with strongest over-indexing on Sveriges Television (1.7× the country average).
Demographically, the Poetry audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Poetry fan in Sweden is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Poetry profile in Sweden.
68.7% are female, 31.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 43.0 |
| Estimated audience size | 1,074,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Poetry audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Short story | Literature | 3.86× | ||
| 02 | Bestseller | Literature | 3.55× | ||
| 03 | Creative writing | Business & Career | 3.55× | ||
| 04 | Psychological thriller | Literature | 3.21× | ||
| 05 | Bookselling | Literature | 3.09× | ||
| 06 | Novel | Literature | 2.58× | ||
| 07 | Airbnb | Travel & Leisure | 1.94× | ||
| 08 | Literature | Business & Career | 1.90× | ||
| 09 | Ellos | Shopping | 1.73× | ||
| 10 | Sveriges Television | Technology & Electronics | 1.70× | ||
| 11 | Veganism | Food & Beverages | 1.66× | ||
| 12 | Sellpy | Fashion & Accessoires | 1.61× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.59× | ||
| 14 | Biltema | Business & Career | 1.55× | ||
| 15 | Lindex | Fashion & Accessoires | 1.53× | ||
| 16 | Baltic Sea | Travel & Leisure | 1.53× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.52× | ||
| 18 | Magazines | Literature | 1.52× | ||
| 19 | Christmas | Kids & Family | 1.52× | ||
| 20 | Politics and social issues | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.70× | |
| Social Media Usage | JOY | 1.21× | |
| Travelling | THRILL | 1.25× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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