A data profile of the people who buy, follow and care about Poetry in Ireland — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 802,628 people in Ireland.
Poetry has an estimated audience of 802,628 people in Ireland. 63.5% are female, 36.5% are male, average age 42.7. Top brand affinities: Creative writing, NCT (band), Fiction books, Short story, Novel.
Top brand affinities include Creative writing, NCT (band), Fiction books, with strongest over-indexing on Creative writing (2.66× the country average).
Demographically, the Poetry audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Poetry fan in Ireland is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Creative writing.
The key figures that characterise the Poetry profile in Ireland.
63.5% are female, 36.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 42.7 |
| Estimated audience size | 802,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Poetry audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public library | Literature | 2.71× | ||
| 02 | Creative writing | Business & Career | 2.66× | ||
| 03 | Short story | Literature | 2.47× | ||
| 04 | Psychological thriller | Literature | 2.01× | ||
| 05 | Bestseller | Literature | 1.97× | ||
| 06 | Crime fiction | Literature | 1.95× | ||
| 07 | Non-fiction books | Literature | 1.92× | ||
| 08 | Bookselling | Literature | 1.79× | ||
| 09 | Novel | Literature | 1.78× | ||
| 10 | E-book readers | Technology & Electronics | 1.71× | ||
| 11 | ancestry | Kids & Family | 1.70× | ||
| 12 | Quotation | Business & Career | 1.64× | ||
| 13 | NCT (band) | Music & Radio | 1.63× | ||
| 14 | Fiction books | Literature | 1.60× | ||
| 15 | Conceptual art | Arts & Culture | 1.57× | ||
| 16 | Papyrus | Politics & Society | 1.55× | ||
| 17 | Romance film | Movies & TV | 1.55× | ||
| 18 | Literature | Business & Career | 1.53× | ||
| 19 | KPop Demon Hunters | Movies & TV | 1.52× | ||
| 20 | Productivity | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Need for Security | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.92× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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