A data profile of the people who buy, follow and care about Poetry in Australia — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 3,907,724 people in Australia.
The average Poetry fan in Australia is 42.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Creative writing, Spoken word, Short story, with strongest over-indexing on Creative writing (2.05× the country average).
Demographically, the Poetry audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Poetry fan in Australia is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Creative writing.
The key figures that characterise the Poetry profile in Australia.
64.2% are female, 35.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.1 |
| Estimated audience size | 3,907,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Poetry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
Where the Poetry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~400K | 1.30× | |
| 02 | Australian Capital Territory | ~100K | 1.24× | |
| 03 | New South Wales | ~1.5M | 0.99× | |
| 04 | Victoria | ~1M | 0.97× | |
| 05 | Northern Territory | ~30K | 0.93× | |
| 06 | Tasmania | ~80K | 0.92× | |
| 07 | Western Australia | ~400K | 0.88× | |
| 08 | Queensland | ~800K | 0.86× |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motivational Quotes | Business & Career | 2.43× | ||
| 02 | Self-publishing | Literature | 2.40× | ||
| 03 | Spoken word | Business & Career | 2.20× | ||
| 04 | Creative writing | Business & Career | 2.05× | ||
| 05 | Urdu | Politics & Society | 1.86× | ||
| 06 | Indian wedding clothes | Fashion & Accessoires | 1.86× | ||
| 07 | Short story | Literature | 1.85× | ||
| 08 | romantic comedies | Movies & TV | 1.81× | ||
| 09 | Shalwar kameez | Fashion & Accessoires | 1.76× | ||
| 10 | Public library | Literature | 1.74× | ||
| 11 | Psychological thriller | Literature | 1.68× | ||
| 12 | Sari | Fashion & Accessoires | 1.66× | ||
| 13 | Non-fiction books | Literature | 1.65× | ||
| 14 | Bestseller | Literature | 1.56× | ||
| 15 | Romantic fantasy | Movies & TV | 1.56× | ||
| 16 | Zoom (TV channel) | Technology & Electronics | 1.54× | ||
| 17 | Women's fiction | Literature | 1.54× | ||
| 18 | Bookselling | Literature | 1.53× | ||
| 19 | Crime fiction | Literature | 1.52× | ||
| 20 | Detective fiction | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.13× | |
| Mindfulness | BALANCE | 1.10× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Poetry has an estimated audience of 3,907,724 people in Australia, concentrated in New South Wales and Victoria.
64.2% of Poetry fans are female, 35.8% are male, with an average age of 42.1 years.
Poetry fans show strongest brand affinity for Creative writing (2.05×), Spoken word (2.2×), and Short story (1.85×) over the country average.
Poetry fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Poetry itself, the audience over-indexes on Spoken word (2.2×), Short story (1.85×), Bookselling (1.53×), and Non-fiction books (1.65×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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