A data profile of the people who buy, follow and care about Short story in Australia — modelled from more than twelve digital signal sources. Short story has an estimated audience of 1,901,733 people in Australia.
The average Short story fan in Australia is 43.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Novel, Fiction books, Bookselling, with strongest over-indexing on Novel (2.97× the country average).
Demographically, the Short story audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Short story fan in Australia is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Novel.
The key figures that characterise the Short story profile in Australia.
69.7% are female, 30.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 43.5 |
| Estimated audience size | 1,901,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Short story audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 7.6% |
| Italy | 6.9% |
Where the Short story audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.18× | |
| 02 | Australian Capital Territory | ~50K | 1.12× | |
| 03 | Victoria | ~600K | 1.02× | |
| 04 | South Australia | ~200K | 1.01× | |
| 05 | Queensland | ~400K | 0.99× | |
| 06 | Northern Territory | ~20K | 0.97× | |
| 07 | New South Wales | ~700K | 0.96× | |
| 08 | Tasmania | ~40K | 0.89× |
The strongest cross-interests of the Short story audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Novella | Literature | 5.36× | ||
| 02 | Pulp Fiction | Movies & TV | 4.88× | ||
| 03 | Romanticism | Politics & Society | 4.55× | ||
| 04 | Public library | Literature | 4.16× | ||
| 05 | Bestseller | Literature | 3.62× | ||
| 06 | Detective fiction | Literature | 3.59× | ||
| 07 | Web fiction | Literature | 3.38× | ||
| 08 | Bookselling | Literature | 3.17× | ||
| 09 | Crime fiction | Literature | 2.98× | ||
| 10 | Novel | Literature | 2.97× | ||
| 11 | E-book readers | Technology & Electronics | 2.95× | ||
| 12 | Creative writing | Business & Career | 2.83× | ||
| 13 | Non-fiction books | Literature | 2.78× | ||
| 14 | Horror fiction | Movies & TV | 2.65× | ||
| 15 | Fiction books | Literature | 2.31× | ||
| 16 | Romance novels | Literature | 2.13× | ||
| 17 | Mystery fiction | Literature | 2.03× | ||
| 18 | E-books | Literature | 1.99× | ||
| 19 | Literature | Business & Career | 1.84× | ||
| 20 | Poetry | Literature | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.08× | |
| Pet Ownership | JOY | 1.05× | |
| Design Affinity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Patriotism | CONSERVATISM | 0.81× |
Short story has an estimated audience of 1,901,733 people in Australia, concentrated in New South Wales and Victoria.
69.7% of Short story fans are female, 30.3% are male, with an average age of 43.5 years.
Short story fans show strongest brand affinity for Novel (2.97×), Fiction books (2.31×), and Bookselling (3.17×) over the country average.
Short story fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Short story itself, the audience over-indexes on Fiction books (2.31×), Bookselling (3.17×), Bestseller (3.62×), and Public library (4.16×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Short story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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