A data profile of the people who buy, follow and care about Novel in Australia — modelled from more than twelve digital signal sources. Novel has an estimated audience of 2,887,539 people in Australia.
Novel has an estimated audience of 2,887,539 people in Australia. 70.1% are female, 29.9% are male, average age 43.9. Top brand affinities: Peter Alexander, Amazon Kindle, Short story, Wikipedia, Millie Bobby Brown.
Top brand affinities include Peter Alexander, Amazon Kindle, Short story, with strongest over-indexing on Peter Alexander (1.81× the country average).
Demographically, the Novel audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Sustainability.
The typical Novel fan in Australia is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Novel profile in Australia.
70.1% are female, 29.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 43.9 |
| Estimated audience size | 2,887,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Novel audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Kindle | Literature | 5.58× | ||
| 02 | Detective fiction | Literature | 3.02× | ||
| 03 | Short story | Literature | 2.97× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.81× | ||
| 05 | Crime fiction | Literature | 2.65× | ||
| 06 | Wikipedia | Internet & Social Media | 2.10× | ||
| 07 | Film festival | Movies & TV | 2.07× | ||
| 08 | Library | Literature | 2.02× | ||
| 09 | Anne Hathaway | Movies & TV | 1.94× | ||
| 10 | Hypermarket | Shopping | 1.93× | ||
| 11 | Art exhibition | Arts & Culture | 1.92× | ||
| 12 | Board games | Games | 1.88× | ||
| 13 | Peter Alexander | Music & Radio | 1.81× | ||
| 14 | Bored Panda | Internet & Social Media | 1.78× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.74× | ||
| 16 | Innovation | Business & Career | 1.62× | ||
| 17 | Disneyland | Travel & Leisure | 1.58× | ||
| 18 | Museum | Arts & Culture | 1.57× | ||
| 19 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Sustainability | BALANCE | 1.27× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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