A data profile of the people who buy, follow and care about Novel in Colombia — modelled from more than twelve digital signal sources. Novel has an estimated audience of 4,201,384 people in Colombia.
Novel has an estimated audience of 4,201,384 people in Colombia. 57.9% are female, 42.1% are male, average age 34.0. Top brand affinities: Soap opera, Non-alcoholic beverage, Projectors, Jessica Alba, Roller coaster.
Top brand affinities include Soap opera, Non-alcoholic beverage, Projectors, with strongest over-indexing on Soap opera (1.88× the country average).
Demographically, the Novel audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Novel fan in Colombia is more female, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Soap opera.
The key figures that characterise the Novel profile in Colombia.
57.9% are female, 42.1% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.0 |
| Estimated audience size | 4,201,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Novel audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soap opera | Movies & TV | 1.88× | ||
| 02 | 23andMe | Health | 1.85× | ||
| 03 | Roller coaster | Travel & Leisure | 1.65× | ||
| 04 | james arthur | Music & Radio | 1.62× | ||
| 05 | Jessica Alba | Movies & TV | 1.61× | ||
| 06 | Projectors | Technology & Electronics | 1.57× | ||
| 07 | Washington Commanders | Sports | 1.53× | ||
| 08 | Bangkok Airways | Travel & Leisure | 1.52× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 10 | Fan convention | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.23× | |
| Community Orientation | OPEN | 1.17× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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