A data profile of the people who buy, follow and care about Novel in Portugal — modelled from more than twelve digital signal sources. Novel has an estimated audience of 1,724,792 people in Portugal.
The average Novel fan in Portugal is 42.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Local news, BP, Romance novels, with strongest over-indexing on Local news (2.42× the country average).
Demographically, the Novel audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Novel fan in Portugal is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Novel profile in Portugal.
66.4% are female, 33.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 42.0 |
| Estimated audience size | 1,724,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Novel audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
Where the Novel audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.10× | |
| 02 | Setúbal District | ~200K | 1.05× | |
| 03 | Bragança District | ~20K | 1.04× | |
| 04 | Portalegre District | ~20K | 1.04× | |
| 05 | Guarda District | ~20K | 1.03× | |
| 06 | Faro District | ~100K | 1.02× | |
| 07 | Coimbra District | ~90K | 1.02× | |
| 08 | Porto District | ~400K | 1.01× | |
| 09 | Santarém District | ~80K | 1.01× | |
| 10 | Beja District | ~30K | 1.01× | |
| 11 | Vila Real District | ~30K | 1.00× | |
| 12 | Azores | ~50K | 0.99× | |
| 13 | Évora District | ~30K | 0.99× | |
| 14 | Viseu District | ~60K | 0.98× | |
| 15 | Castelo Branco District | ~30K | 0.98× | |
| 16 | Braga District | ~200K | 0.97× | |
| 17 | Aveiro District | ~100K | 0.97× | |
| 18 | Viana do Castelo District | ~40K | 0.97× | |
| 19 | Leiria District | ~90K | 0.95× | |
| 20 | Madeira | ~50K | 0.95× |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.42× | ||
| 02 | Non-fiction books | Literature | 1.90× | ||
| 03 | Mascara | Beauty & Wellness | 1.89× | ||
| 04 | Romance novels | Literature | 1.83× | ||
| 05 | Sport Club Corinthians Paulista | Sports | 1.83× | ||
| 06 | Poodle | Pets & Animals | 1.81× | ||
| 07 | Shih Tzu | Pets & Animals | 1.78× | ||
| 08 | Charitable organization | Politics & Society | 1.77× | ||
| 09 | Rio Ave F.C. | Sports | 1.73× | ||
| 10 | Golden Retriever | Pets & Animals | 1.68× | ||
| 11 | BP | Cars & Mobility | 1.65× | ||
| 12 | Labrador Retriever | Pets & Animals | 1.64× | ||
| 13 | F.C. Paços de Ferreira | Sports | 1.62× | ||
| 14 | Internet & Social Media | 1.61× | |||
| 15 | Hair straightening | Beauty & Wellness | 1.60× | ||
| 16 | Vitória S.C. | Sports | 1.59× | ||
| 17 | TV game shows | Movies & TV | 1.58× | ||
| 18 | Manga | Literature | 1.57× | ||
| 19 | Cupcake | Food & Beverages | 1.56× | ||
| 20 | Costume jewelry | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Extroversion | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.93× |
Novel has an estimated audience of 1,724,792 people in Portugal, concentrated in Lisbon District and Porto District.
66.4% of Novel fans are female, 33.6% are male, with an average age of 42.0 years.
Novel fans show strongest brand affinity for Local news (2.42×), BP (1.65×), and Romance novels (1.83×) over the country average.
Novel fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Novel itself, the audience over-indexes on BP (1.65×), Romance novels (1.83×), Non-fiction books (1.9×), and Costume jewelry (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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