A data profile of the people who buy, follow and care about Novel in Poland — modelled from more than twelve digital signal sources. Novel has an estimated audience of 1,366,801 people in Poland.
Novel has an estimated audience of 1,366,801 people in Poland. 71.7% are female, 28.3% are male, average age 36.9. Top brand affinities: Crime fiction, Detective fiction, Empik, Gazeta Wyborcza, Rossmann.
Top brand affinities include Crime fiction, Detective fiction, Empik, with strongest over-indexing on Crime fiction (9.31× the country average).
Demographically, the Novel audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
The typical Novel fan in Poland is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Crime fiction.
The key figures that characterise the Novel profile in Poland.
71.7% are female, 28.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 36.9 |
| Estimated audience size | 1,366,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Novel audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 9.31× | ||
| 02 | Amazon Kindle | Literature | 5.85× | ||
| 03 | Detective fiction | Literature | 5.34× | ||
| 04 | Love & Sex | Kids & Family | 3.30× | ||
| 05 | Wattpad | Internet & Social Media | 3.16× | ||
| 06 | Local food | Food & Beverages | 2.78× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 2.37× | ||
| 08 | Fiction books | Literature | 2.29× | ||
| 09 | Romance novels | Literature | 2.26× | ||
| 10 | Activism | Politics & Society | 2.11× | ||
| 11 | Contemporary art | Arts & Culture | 2.07× | ||
| 12 | Deichmann | Shopping | 2.05× | ||
| 13 | Bestseller | Literature | 2.02× | ||
| 14 | Rossmann | Shopping | 1.88× | ||
| 15 | Airbnb | Travel & Leisure | 1.82× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 17 | Gazeta Wyborcza | News | 1.75× | ||
| 18 | Empik | Shopping | 1.68× | ||
| 19 | Renovation | Home & Garden | 1.64× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.59× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.94× | |
| Urban Lifestyle | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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