A data profile of the people who buy, follow and care about Culture in Indonesia — modelled from more than twelve digital signal sources. Culture has an estimated audience of 7,963,923 people in Indonesia.
Culture has an estimated audience of 7,963,923 people in Indonesia. 47.1% are female, 52.9% are male, average age 34.4. Top brand affinities: Automobiles, High-definition television, Scholarship, Digital art, Bicycle.
Top brand affinities include Automobiles, High-definition television, Scholarship, with strongest over-indexing on Automobiles (1.54× the country average).
Demographically, the Culture audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Culture fan in Indonesia is balanced, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Automobiles.
The key figures that characterise the Culture profile in Indonesia.
47.1% are female, 52.9% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 34.4 |
| Estimated audience size | 7,963,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Culture audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital art | Arts & Culture | 2.04× | ||
| 02 | Winter Olympic Games | Sports | 1.83× | ||
| 03 | Subscription business model | Shopping | 1.78× | ||
| 04 | Michael Jackson | Music & Radio | 1.77× | ||
| 05 | Scholarship | Kids & Family | 1.75× | ||
| 06 | Mobile home | Cars & Mobility | 1.75× | ||
| 07 | Reggaeton | Music & Radio | 1.74× | ||
| 08 | Self-love | Health | 1.71× | ||
| 09 | Sewing machine | Home & Garden | 1.70× | ||
| 10 | FIFA Club World Cup | Sports | 1.68× | ||
| 11 | Electronic funds transfer | Business & Career | 1.66× | ||
| 12 | Self-employment | Business & Career | 1.65× | ||
| 13 | High-definition television | Technology & Electronics | 1.62× | ||
| 14 | Rugby union | Sports | 1.60× | ||
| 15 | Primary school | Kids & Family | 1.59× | ||
| 16 | Casual game | Games | 1.56× | ||
| 17 | Automobiles | Cars & Mobility | 1.54× | ||
| 18 | Female entrepreneur | Business & Career | 1.54× | ||
| 19 | Bicycle | Cars & Mobility | 1.52× | ||
| 20 | FA Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Luxury Orientation | PREMIUM | 1.11× | |
| Pet Ownership | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Indulgence | JOY | 0.87× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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