A data profile of the people who buy, follow and care about Culture in Australia — modelled from more than twelve digital signal sources. Culture has an estimated audience of 10,866,104 people in Australia.
Culture has an estimated audience of 10,866,104 people in Australia. 56.7% are female, 43.3% are male, average age 42.4. Top brand affinities: Innovation, Non-alcoholic beverage, Hypermarket, Public security, Bored Panda.
Top brand affinities include Innovation, Non-alcoholic beverage, Hypermarket, with strongest over-indexing on Innovation (1.68× the country average).
Demographically, the Culture audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Culture fan in Australia is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Culture profile in Australia.
56.7% are female, 43.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.4 |
| Estimated audience size | 10,866,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Culture audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harry Styles | Music & Radio | 1.71× | ||
| 02 | Reggaeton | Music & Radio | 1.71× | ||
| 03 | Charli XCX | Music & Radio | 1.71× | ||
| 04 | Sharon Stone | Movies & TV | 1.71× | ||
| 05 | Christina Aguilera | Music & Radio | 1.71× | ||
| 06 | Bella Thorne | Movies & TV | 1.71× | ||
| 07 | Hypermarket | Shopping | 1.69× | ||
| 08 | Innovation | Business & Career | 1.68× | ||
| 09 | Justin Timberlake | Music & Radio | 1.67× | ||
| 10 | Medicinal plants | Health | 1.65× | ||
| 11 | Italo disco | Music & Radio | 1.64× | ||
| 12 | Individualism | Politics & Society | 1.61× | ||
| 13 | Bradley Cooper | Movies & TV | 1.59× | ||
| 14 | Home inspection | Home & Garden | 1.57× | ||
| 15 | Public security | Politics & Society | 1.56× | ||
| 16 | Solid-state drive | Technology & Electronics | 1.56× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 18 | Bored Panda | Internet & Social Media | 1.52× | ||
| 19 | Cate Blanchett | Movies & TV | 1.51× | ||
| 20 | Bombay Sapphire | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Individualism | JOY | 1.20× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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