A data profile of the people who buy, follow and care about Health & wellness in South Africa — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 2,371,299 people in South Africa.
Health & wellness has an estimated audience of 2,371,299 people in South Africa. 59.4% are female, 40.6% are male, average age 37.8. Top brand affinities: Organic food, Fast casual restaurants, Local food, Skin care, Natural skin care.
Top brand affinities include Organic food, Fast casual restaurants, Local food, with strongest over-indexing on Organic food (1.69× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Health & wellness fan in South Africa is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in South Africa.
59.4% are female, 40.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 37.8 |
| Estimated audience size | 2,371,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Health & wellness audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bologna F.C. 1909 | Sports | 2.19× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.02× | ||
| 03 | Organic farming | Food & Beverages | 1.93× | ||
| 04 | Fast casual restaurants | Food & Beverages | 1.91× | ||
| 05 | High-net-worth individual | Business & Career | 1.91× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.79× | ||
| 07 | Online food ordering | Food & Beverages | 1.78× | ||
| 08 | Nightlife | Arts & Culture | 1.76× | ||
| 09 | Designer clothing | Fashion & Accessoires | 1.76× | ||
| 10 | Puma | Fashion & Accessoires | 1.75× | ||
| 11 | Local food | Food & Beverages | 1.73× | ||
| 12 | Pet store | Pets & Animals | 1.71× | ||
| 13 | Bodybuilding | Sports | 1.70× | ||
| 14 | Organic food | Food & Beverages | 1.69× | ||
| 15 | Business class | Travel & Leisure | 1.67× | ||
| 16 | Meditation | Health | 1.66× | ||
| 17 | Bedroom furniture | Home & Garden | 1.62× | ||
| 18 | First-time buyer | Shopping | 1.59× | ||
| 19 | Yoga | Sports | 1.53× | ||
| 20 | Skin care | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.88× | |
| Sports Activity | POWER | 1.71× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.