A data profile of the people who buy, follow and care about Meditation in South Africa — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 955,257 people in South Africa.
Meditation has an estimated audience of 955,257 people in South Africa. 61.2% are female, 38.8% are male, average age 37.3. Top brand affinities: Self care, Health & wellness, Skin care, Self-love, Natural skin care.
Top brand affinities include Self care, Health & wellness, Skin care, with strongest over-indexing on Self care (2.46× the country average).
Demographically, the Meditation audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Meditation fan in South Africa is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Self care.
The key figures that characterise the Meditation profile in South Africa.
61.2% are female, 38.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 37.3 |
| Estimated audience size | 955,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Meditation audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self care | Health | 2.46× | ||
| 02 | Mindfulness | Health | 2.32× | ||
| 03 | Self-love | Health | 2.14× | ||
| 04 | Curly Hair | Beauty & Wellness | 2.03× | ||
| 05 | Self-help | Health | 1.99× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.91× | ||
| 07 | Long hair | Beauty & Wellness | 1.85× | ||
| 08 | Organic product | Food & Beverages | 1.84× | ||
| 09 | Hair straightening | Beauty & Wellness | 1.77× | ||
| 10 | Self-awareness | Health | 1.70× | ||
| 11 | Health & wellness | Health | 1.66× | ||
| 12 | Natural product | Food & Beverages | 1.62× | ||
| 13 | Nail art | Beauty & Wellness | 1.61× | ||
| 14 | Yoga | Sports | 1.58× | ||
| 15 | Hair Extensions | Beauty & Wellness | 1.57× | ||
| 16 | Skin care | Beauty & Wellness | 1.55× | ||
| 17 | Lace wig | Beauty & Wellness | 1.54× | ||
| 18 | Weight training | Sports | 1.52× | ||
| 19 | Social media marketing | Business & Career | 1.51× | ||
| 20 | Spirituality | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Spirituality | BALANCE | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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