Rascasse Audience Intelligence

Meditation Audience in Indonesia

A data profile of the people who buy, follow and care about Meditation in Indonesia — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 2,660,489 people in Indonesia.

#571among Topic in Indonesia
#14in Health

The average Meditation fan in Indonesia is 35.9 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, Bali.

Top brand affinities include Scarf, Korean movies, Allkpop, with strongest over-indexing on Scarf (1.67× the country average).

Demographically, the Meditation audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Individualism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Meditation fan in Indonesia is balanced, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Scarf.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Meditation profile in Indonesia.

Audience size
2.7M
in Indonesia
Gender
46.3%
53.7% male
Age
35.9
average years
Country rank
#775
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meditation fans

46.3% are female, 53.7% are male, average age 35.9.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Meditation audience in Indonesia
MetricValue
Female46.3%
Male53.7%
Average age35.9
Estimated audience size2,660,489
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Meditation audience in Indonesia
Age bracketShare%
16-1923%
20-2925%
30-3924%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Meditation audience comes from Indonesia.

Worldwide audience distribution share by country for Meditation
CountryShare
United States19.5%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meditation audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Meditation fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K3.94×
02Riau~100K1.60×
03Central Kalimantan~30K1.52×
04West Nusa Tenggara~40K1.19×
05Jakarta~200K1.13×
06Central Sulawesi~30K1.07×
07South Sumatra~70K1.05×
08Riau Islands~30K1.05×
09South Kalimantan~40K1.04×
10Aceh~40K1.03×
11Southeast Sulawesi~20K1.03×
12Papua (province)~20K1.03×
13Jambi~30K1.01×
14Gorontalo (disambiguation)(2)~10K0.99×
15West Papua~8K0.99×
16North Maluku~9K0.98×
17East Kalimantan~40K0.97×
18Bangka-Belitung Islands~10K0.96×
19West Sulawesi~10K0.96×
20North Kalimantan~8K0.96×
21Bengkulu~20K0.95×
22West Kalimantan~40K0.92×
23Maluku~10K0.92×
24North Sumatra~100K0.87×
25Banten~90K0.87×
26North Sulawesi~20K0.86×
27Lampung~50K0.85×
28East Nusa Tenggara~20K0.84×
29West Sumatra~40K0.83×
30Special Region of Yogyakarta~40K0.83×
31South Sulawesi~60K0.71×
32Central Java~200K0.62×
33West Java~200K0.59×
34East Java~200K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meditation audience
#·InterestCategoryAffinity×
01Korean TourPOI2.65×
02Park Bo-gumMovies & TV2.56×
03Al-Qur'an OnlineWebsite / Newspaper / Magazine2.40×
04seventeenMusic & Radio2.35×
05K-DramasMovies & TV2.24×
06Song Hye-kyoFashion & Accessoires2.05×
07BTSMusic & Radio1.99×
08IU (singer)Music & Radio1.93×
09Korean moviesMovies & TV1.86×
10Islamic bankingBusiness & Career1.85×
11Quran readingPolitics & Society1.81×
12EnhypenMusic & Radio1.75×
13Lee Min-hoFashion & Accessoires1.73×
14HeadscarfFashion & Accessoires1.72×
15ScarfFashion & Accessoires1.67×
16Girls' GenerationMusic & Radio1.66×
17Women in IslamPolitics & Society1.66×
18AllkpopMusic & Radio1.65×
19LØLØMusic & Radio1.65×
20Google BooksLiterature1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meditation audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.48×
Need for SecurityCONSERVATISM1.11×
TravellingTHRILL0.89×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meditation audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.55×
Early Adopter MentalityPOWER0.57×
Design AffinityPREMIUM0.60×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Meditation have in Indonesia?

Meditation has an estimated audience of 2,660,489 people in Indonesia, concentrated in West Java and Jakarta.

02

What is the gender split and age of Meditation fans?

46.3% of Meditation fans are female, 53.7% are male, with an average age of 35.9 years.

03

Which brands do Meditation fans like most?

Meditation fans show strongest brand affinity for Scarf (1.67×), Korean movies (1.86×), and Allkpop (1.65×) over the country average.

04

Where do Meditation fans live in Indonesia?

Meditation fans in Indonesia are most concentrated in West Java (reach ~200K), Jakarta (reach ~200K), and Bali (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Meditation fans also like?

Beyond Meditation itself, the audience over-indexes on Korean movies (1.86×), Allkpop (1.65×), Korean Tour (2.65×), and Google Books (1.53×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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