A data profile of the people who buy, follow and care about Weight training in South Africa — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 1,345,548 people in South Africa.
Weight training has an estimated audience of 1,345,548 people in South Africa. 53.2% are female, 46.8% are male, average age 37.6. Top brand affinities: Nike, High-net-worth individual, Family car, Fast casual restaurants, Local food.
Top brand affinities include Nike, High-net-worth individual, Family car, with strongest over-indexing on Nike (1.65× the country average).
Demographically, the Weight training audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
The typical Weight training fan in South Africa is balanced, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Nike.
The key figures that characterise the Weight training profile in South Africa.
53.2% are female, 46.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.6 |
| Estimated audience size | 1,345,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 19% |
of the worldwide Weight training audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 2.43× | ||
| 02 | Bodybuilding | Sports | 2.36× | ||
| 03 | Personal trainer | Sports | 2.08× | ||
| 04 | Puma | Fashion & Accessoires | 2.02× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.96× | ||
| 06 | Online food ordering | Food & Beverages | 1.93× | ||
| 07 | Organic farming | Food & Beverages | 1.91× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.90× | ||
| 09 | Business class | Travel & Leisure | 1.80× | ||
| 10 | Family car | Cars & Mobility | 1.79× | ||
| 11 | Local food | Food & Beverages | 1.78× | ||
| 12 | First-time buyer | Shopping | 1.77× | ||
| 13 | City car | Cars & Mobility | 1.77× | ||
| 14 | Nightlife | Arts & Culture | 1.75× | ||
| 15 | New Balance | Fashion & Accessoires | 1.73× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.66× | ||
| 17 | Nike | Fashion & Accessoires | 1.65× | ||
| 18 | Bedroom furniture | Home & Garden | 1.61× | ||
| 19 | Swimming | Sports | 1.59× | ||
| 20 | Organic food | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.79× | |
| Sports Activity | POWER | 1.74× | |
| Mindfulness | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Tradition | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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