A data profile of the people who buy, follow and care about Weight training in Switzerland — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 1,309,812 people in Switzerland.
Weight training has an estimated audience of 1,309,812 people in Switzerland. 52.0% are female, 48.0% are male, average age 42.0. Top brand affinities: Coop, Swiss International Air Lines, Conforama, Psychology, Happiness.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.69× the country average).
Demographically, the Weight training audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Weight training fan in Switzerland is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Coop.
The key figures that characterise the Weight training profile in Switzerland.
52.0% are female, 48.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.0 |
| Estimated audience size | 1,309,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Weight training audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 3.53× | ||
| 02 | CrossFit | Sports | 2.87× | ||
| 03 | Running | Sports | 2.49× | ||
| 04 | Sunglasses | Fashion & Accessoires | 1.97× | ||
| 05 | Online games | Games | 1.86× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 07 | Desserts | Food & Beverages | 1.81× | ||
| 08 | Happiness | Health | 1.80× | ||
| 09 | Bars | Travel & Leisure | 1.77× | ||
| 10 | Weddings | Kids & Family | 1.74× | ||
| 11 | Drawing | Home & Garden | 1.71× | ||
| 12 | Coop | Food & Beverages | 1.69× | ||
| 13 | Swiss International Air Lines | Travel & Leisure | 1.68× | ||
| 14 | Psychology | Business & Career | 1.67× | ||
| 15 | Toys | Games | 1.65× | ||
| 16 | Conforama | Home & Garden | 1.64× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.63× | ||
| 18 | Hornbach | Shopping | 1.56× | ||
| 19 | Concerts | Music & Radio | 1.56× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Mindfulness | BALANCE | 1.43× | |
| Sports Activity | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.80× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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